DeleteMe vs Optery: Detailed Privacy Comparison

  • By Farrukh Mushtaq

    Farrukh Mushtaq

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    Farrukh Mushtaq, a digital marketer at PureSquare, possesses a keen interest in cybersecurity and enjoys writing about it. With several years of experience in the digital marketing industry, he brings expertise and passion to his work.

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  • 10 October 2024
  • 8 mins read

Table of Content

Table of Contents

Our personal information is more valuable than ever. Data breaches and identity theft are on the rise, making it essential to prioritize privacy protection. This blog compares DeleteMe and Optery, two popular privacy solutions, to help you determine which one best suits your needs.

Key Features

FeaturesPurePrivacyDeleteMeOptery
Privacy Score Gives a personalized privacy score to assess your vulnerability on data-sharing platforms and social media.Assess your privacy risk, but do not provide a social media risk score.Provides privacy scans monthly, but will not take into account social media privacy scores.
Data RemovalAutomatically deletes data and implements measures to block future data collection.Proactively prevents data brokers from collecting your information and ensures your data is handled in compliance with privacy regulations.Identifies and eliminates your data from newly discovered data breaches. Provides updates on the progress of data removal efforts.
Scan/Rescan Social Media SettingsUnderstand privacy risks and get personalized security after weekly scans.
Easily adjust your settings to match your needs.
Detects data leaks. Only works on data removal from various websites.
Will not manage social media privacy.
Strictly No Log PolicyNever keep your data or share it with affiliates or partners. Allow your data to be shared but manage it efficiently.Efficient data handling but does not offer an anti logging policy.
Trackers IdentificationEnhance your online privacy with a free Chrome extension that blocks tracking. 
Customize your tracking settings and protect your data from online surveillance.
DeleteMe just helps to track data brokers but may occasionally block trackers essential for certain website features.Does not specify any feature about tracker handling, might collect cookies when you visit a website.

DeleteMe vs Optery

PurePrivacyDeleteMeOptery
Ratings4.74.54.2
Special FeaturePrivacy scan
Free tracker blocker
Dark web monitor
Social media privacy
Breach monitorCredit monitorAn extensive list of data brokers.US-focused data removal service
Data Brokers200+750+570+
Pricing$69.99/year$84.95/year$129/year
Discounts & Offers60% Off on Annual PlansLow monthly plansSelf Service Opt-Out
PlatformsAndroid, iOS, WindowsAndroid, iOS, WindowsWeb
Support24/7 live chat supportLive ChatLive Chat

Detailed Feature Comparison 

While both DeleteMe and Optery effectively remove your data and keep you informed, they have limitations in safeguarding your social media privacy and don't offer personalized privacy assessments. 

We will discuss some other factors that you might need to choose which privacy tool you need.

Coverage

PurePrivacy

PurePrivacy focuses on removing your data from over 200 data brokers and provides a personalized privacy score. Optimize your settings to achieve maximum protection.

DeleteMe

DeleteMe automatically targets more than 750 data brokers and websites.

Optery

Optery targets over 570 data brokers, mainly based in the United States, for data removal.

Ease of Use

PurePrivacy

Get your privacy score at a glance and sign up easily. You don’t have to share too much personal information, to know where your data is shared.

DeleteMe

Provides a comprehensive dashboard tracking the number of data brokers holding your information, exposed data, time saved, and recent updates.

Optery

Offers a user-friendly dashboard displaying the data brokers with your information, and exposed data.

Availability

PurePrivacy

It can protect your data from internet trackers, US and global websites, cookies, social media, and data brokers.

DeleteMe

Covers the US region, but has included Canada, the UK, and Australia too in its list.

Optery

Covers data brokers from the US region only.

Customer Support

PurePrivacy

  • 24/7 Customer Support
  • Access detailed blogs and guides on the website.

DeleteMe

  • Offers FAQs, a knowledge base, a ticket system, a dedicated email address, and live chat support.
  • Live chat is available from 9 AM to 8 PM ET, Monday to Friday.

Optery

  • Offers FAQ and chat support on their website.

USP (Unique Selling Proposition)

PurePrivacy

PurePrivacy monitors the dark web for data breaches and helps to keep you anonymous. 

A free Chrome extension helps you decide why you need to block trackers to stop your data from being used for advertisement.

DeleteMe

DeleteMe has a market reputation in the data privacy industry and offers data removal from over 750 data brokers.

Optery

Offers a free self-opt-out plan to experience the app.

Frequently Asked Questions (FAQs)

  • How do third-party cookies track my online behavior?

    Plus

    Third-party cookies can track your online behavior by collecting data about the pages you visit, the links you click, and the time you spend on each site. They use this data to create a detailed profile of your interests and preferences and can share this profile with other companies for targeted advertising or other purposes.

  • How can I protect my privacy from online advertising?

    Plus

    Here are some ways to protect your privacy from online advertising:
    Use ad blockers.
    Enable "Do Not Track".
    Be cautious about sharing personal information.
    Use privacy-focused browsers.
    Consider using a VPN.

  • How can stolen data be used on the dark web?

    Plus

    Stolen data can be used maliciously on the dark web in several ways, including:
    Identity thieves can use stolen personal information to impersonate someone and steal their money or credit.
    Fraudsters can use stolen financial information to commit crimes such as credit card fraud and wire fraud.
    Extortionists can threaten to release someone's personal information unless they pay a ransom.
    Sextortionists can threaten to release someone's sexually explicit images or videos unless they pay a ransom.
    Espionage is the practice of spying on other countries or organizations.

  • What factors should I consider when choosing a privacy management app?

    Plus

    When choosing a privacy application tool, you should consider what features the tool offers. Does it meet your specific privacy needs? Does it have a user-friendly interface? What is the reputation of the tool and its developer? Is the tool free or paid? If it is paid, is the cost justified by the benefits it offers? Is it compatible with your device and operating system?

  • Does Optery work?

    Plus

    It does. Optery is a trusted tool for data removal in the US but if you want overall privacy for all your data then it might not be the best choice.

Wrapping Up

DeleteMe and Optery are valuable tools for removing your data from various online platforms. However, for those seeking comprehensive online privacy, these tools might not be sufficient. To protect your information shared on social media, the dark web, and tracking technologies, consider the PurePrivacy and PureVPN combo.