Data Broker Market Boom! Is Privacy on Threat?

  • By Farrukh Mushtaq

    Farrukh Mushtaq

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    Farrukh Mushtaq, a digital marketer at PureSquare, possesses a keen interest in cybersecurity and enjoys writing about it. With several years of experience in the digital marketing industry, he brings expertise and passion to his work.

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  • 14 June 2024
  • 9 mins read

Table of Content

Table of Contents

Data has become a critical asset!

The surge in information technology, particularly the internet and devices capable of capturing and transmitting data, has made data a commodity. 

With the rise of Internet of Things (IoT) technology, the amount of data generated globally is set to grow exponentially. 

Cisco forecasted that IoT devices alone will produce data worth $8 trillion by 2022, highlighting the escalating need for data brokers. These entities collect and sell data, making it more accessible and useful for businesses and other organizations.

How Data Brokerage is Booming in the Age of Alternative Data?

As data becomes increasingly valuable, businesses and investors are using more than just traditional data sources. 

The rise of alternative data has enabled companies to gather extensive information from third-party data providers, leading to the evolution of data brokerage. 

This field involves the acquisition of personal, sensor, social media, and corporate data, used for various business objectives. 

Data brokers, or data providers, play a crucial role in almost every sector, providing comprehensive information that helps organizations tailor their products and policies to meet consumer demands.

Comprehensive Market Analysis

The purpose of the report is to provide a detailed analysis of the global data broker market. It examined historical and current industry trends, market size, and prospects. 

The report included a thorough evaluation of market leaders, and new entrants, and an analysis of external and internal factors affecting the industry. 

Utilizing PORTER and PESTEL analysis, it offered insights into the potential impacts of market microeconomic factors, providing stakeholders with a clear picture of future market dynamics.

Research Methodology

The report covers the global data broker market for the forecast period 2024-2030, highlighting industry drivers, limitations, opportunities, and challenges. 

It includes data analysis from 2018 to 2023, supported by facts, statistics, and visuals. Secondary research sources include press releases, annual reports, and government websites, while primary research involves interviews and surveys with industry experts and stakeholders. 

The comprehensive analysis ensures accurate market insights and actionable recommendations.

Drivers: The Power of New Technologies

The emergence of new technologies and business models, such as social media and mobile applications, has significantly increased the availability and diversity of data. 

Data brokers collect personal and behavioral data from various online and offline sources, making it highly valuable for organizations across sectors. 

This data supports productivity, competition, and innovation, making data brokers an integral part of the modern economy.

Challenges: Privacy Concerns and Malicious Use of Data

One major challenge facing the data broker market is the violation of privacy. Data brokers often collect, process, and sell personal information without explicit consent, leading to potential misuse. 

While brokers argue that the data is anonymized, research shows that it can often be de-anonymized, exposing sensitive information. 

Additionally, the sector faces risks from malicious actors, including foreign governments and terrorist groups, who may exploit data for harmful purposes. Ensuring data security and addressing regulatory deficiencies are crucial for market stability.

Market Segmentation and Regional Insights

By Data Type

  • Unstructured Data: Expected to see substantial growth, unstructured data from social media, sensors, and web content plays a crucial role in Big Data analysis.
  • Structured Data: Currently holding the largest market share, structured data is easily processed and is integral to business operations.

By End-User Sector

  • BFSI (Banking, Financial Services, and Insurance): This sector relies heavily on data brokers to enhance financial analysis, risk assessment, and personalized customer services.

North America: Leading the Charge

North America, particularly the United States, holds the largest market share, driven by the presence of major data broker companies and the unregulated nature of the industry. 

However, the lack of federal regulations poses challenges, with some states like Vermont and California taking steps to protect consumer data.

“Service members and veterans are among the most prevalent targets for data brokers. Three major data brokers sell data on current or former U.S. military personnel: Acxiom, LexisNexis, and Nielsen.”

Balancing Growth with Privacy in the Data Broker Market

While data brokers play an important role in enhancing business intelligence and innovation, they also pose significant risks to individual privacy. 

The current practices of collecting, processing, and selling personal information often occur without explicit consent or even awareness, raising ethical and security concerns. 

This pervasive data collection can lead to unintended consequences, such as identity theft, discrimination, and exploitation by malicious actors.
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