If you’ve ever shopped online, you’ve probably been asked for your CVV security code when filling in your credit card details. Despite that, many people don’t really know what it is or why it matters. So, what is a CVV code on a credit card, and why is it so important?
In this guide, we’ll break down everything you need to know where to find your CVV, how it helps protect you, and the best practices for keeping it safe.
CVV stands for Card Verification Value. It is a three- or four-digit number printed on your credit or debit card. This number is a security feature to verify that the person making the transaction is in possession of the physical card.
For Visa, Mastercard, and Discover, the CVV is a three-digit code on the back of the card. For American Express, it’s a four-digit code on the front. Unlike your credit card number, the CVV is not embossed or stored on the magnetic stripe. It is designed specifically to reduce fraud in card-not-present transactions such as online or over-the-phone purchases.
CVV keeps you secure in several key ways:
Even if someone obtains your 16-digit card number, they usually can’t complete online purchases without the CVV. It’s the extra piece of information that helps block fraudulent use unless the physical card itself is stolen.
Merchants are not permitted to store CVV codes under PCI DSS rules. This means even if a retailer’s database is hacked, your CVV isn’t exposed as it’s only used briefly to verify a transaction and then discarded.
StackExchange explains this point cleanly:
“When you use your card in person, the merchant never gets your CVV... if an online retailer suffers a database compromise, your CVV should still be safe since they only had it for long enough to verify a transaction and didn’t store it.”
The CVV provides quick confirmation that the buyer has the physical card, not just the card number. It’s a small detail that adds big assurance to card-not-present transactions.
CVVs aren’t foolproof and can’t stop phishing scams or malware. However, they remain one of the most effective safeguards for online and phone purchases.
Many people confuse the CVV with a PIN (Personal Identification Number), but they are not the same:
In short, CVV protects online payments, while the PIN secures in-person payments.
There are two main types of CVV codes:
Most consumers only interact with CVV2, which is why it’s commonly referred to as the “CVV security code.”
Ever wonder why every online checkout page asks for that little 3- or 4-digit code on your card? It’s not a formality; and serves as a key part of payment security.
The biggest reason is fraud prevention. If a hacker or scammer only has your 16-digit card number, they can’t usually complete a purchase without the CVV. According to the Federal Trade Commission, credit card fraud remains one of the most common forms of identity theft in the U.S. Requiring CVVs makes stolen card numbers far less useful.
Visa, Mastercard, and other networks require CVV verification for most online or card-not-present payments. This is part of PCI DSS (Payment Card Industry Data Security Standard) compliance, which sets rules to keep transactions safe.
Especially during a first-time purchase with a retailer, the CVV provides quick proof that the buyer has the physical card in hand, not just the number.
For merchants, collecting CVVs also reduces liability. If a transaction turns out to be fraudulent, and no CVV was collected, banks may issue a chargeback, reversing the payment and leaving the seller with the loss.
Hackers constantly update their playbook to trick you into handing over your CVV, and unfortunately, these tactics sometimes work. One of the biggest threats today is smishing, where scammers send text messages pretending to be from toll operators, banks, or courier services, claiming you owe a fee or need to resolve a delivery issue.
Victims who click on the link are redirected to a fake page and enter their card details, including the CVV, directly into the hands of cybercriminals. Industry reports suggest this method may have compromised millions of payment cards in just a year.
The FBI has even issued alerts urging consumers to delete suspicious texts immediately. And phishing isn't limited to emails anymore—malicious links hidden in SMS messages or QR codes are now leading ways attackers steal sensitive information.
However, there’s a silver lining: due to strict PCI DSS regulations, merchants aren’t allowed to store CVVs. This means large-scale data breaches don't typically expose CVVs, though malware and phishing remain serious risks.
Since the CVV is vital for protecting your transactions, here are a few steps to keep it safe:
Not every transaction requires your CVV, and that can be confusing. For example, when you sign up for a subscription service like Netflix or Spotify, the system will usually ask for your CVV during the first setup.
That first charge acts as a verification step to prove the card is real and in your possession. After that, the service providers don’t keep the CVV (they’re not allowed to under PCI DSS rules), but they can continue billing you without asking for it each month.
You’ll also notice this with merchants you’ve already used. If you’ve shopped on Amazon or booked a ride with Uber, you probably weren’t asked for your CVV every single time. That’s because once your card is saved securely in their system, they use tokenization—replacing your card details with a digital “stand-in” that allows them to process payments without re-checking the CVV.
That said, most merchants still require a CVV for new or one-time transactions, especially if it’s your first purchase on their site. By asking for the CVV upfront, the merchant adds an extra layer of protection before approving the payment. So, while you might not enter your CVV every single time, you can think of it as the initial security check that makes fraud harder.
The CVV code on a credit card may be small, but it has a big impact on keeping your online and phone transactions secure. By verifying that you physically have the card, the CVV helps reduce fraud risks and ensures safer payments. And with PureVPN’s Dark Web Monitoring tool, you can track if your card details appear in risky places, and take swift action to protect yourself.
They may be able to for certain recurring charges, but most merchants require a CVV for new transactions, making it harder for thieves to misuse your card.
The transaction will typically be declined, as the CVV must match the card issuer’s records.
A dynamic CVV is a code that changes regularly, either through a digital card display or a mobile app, offering enhanced security.
No, CVVs are fixed to your card. The only way to “change” it is by requesting a new card from your bank, which will automatically generate a new CVV.
Yes, if you’re calling a trusted merchant or service. But never share your CVV with someone who contacts you unexpectedly, even if they claim to be from your bank.
No, digital wallets like Apple Pay or Google Pay rely on tokenization and device authentication (such as Face ID or a fingerprint), so they don’t require the CVV for each tap.