Acxiom Opt Out: Personal Information Removal Guide 2024

By Unzila Siddique

Unzila Siddique

Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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12 February 2024
11 mins read

Table of Content

Table of Contents

Deep within the heart of Acxiom's labyrinthine fortress, a vast network of 23,000 servers hums with a relentless thirst for knowledge. Each server acts as a sentinel, tirelessly scouring the digital expanse to gather every fragment of consumer data that exists. With an insatiable hunger for information, these servers analyze and dissect every click, purchase, and online interaction, painting a vivid portrait of each individual they encounter.

In the shadows, a repository of knowledge grows, containing the digital dossiers of an astonishing 500 million people worldwide. Like a grand tapestry of humanity, this database weaves together up to 3,000 data points for each person—painting a detailed picture of their lives, preferences, and quirks.

As we dig deeper into this story, we find out that Acxiom is just one part of a much bigger picture. There's a whole world out there where businesses use data to succeed. It doesn't matter if they're in big cities or faraway places – they all want to know more.

This hunger for knowledge drives a digital economy, where businesses learn about us and use that info to connect with customers better. It's like a delicate dance between supply and demand, shaping how companies interact with us. So, no matter where you are, data is playing a big role in how things work!

Join us on this journey as we unravel the secrets behind Acxiom's colossal data-gathering operations, exploring the intricate network of businesses seeking to gain insights from our digital lives.

Disclaimer: While this story is a work of fiction, its essence draws inspiration from the ever-evolving landscape of digital privacy and data brokerage.

Key Takeaways

Data brokers accumulate a vast repository of our personal information, understanding us better than we understand ourselves.
Remain vigilant and comprehend how your data is utilized to safeguard your digital privacy.
Explore the opt-out procedure by visiting their website and filling out an opt-out form to regain control over your data and minimize exposure to data brokers.
Uncover how PurePrivacy can help you effectively eliminate your data from data broker databases, ensuring enhanced online privacy.

Decoding Acxiom: How your data ends up in their hands

Data brokers, including Acxiom, utilize diverse techniques to gather data, compiling information from the vast realm of the internet and databases. They further enrich their collection by purchasing data from various sources, expanding their treasure trove of information. After a meticulous process of analysis and cleansing, they artfully repackage the data, creating detailed profiles that marketers can employ to precisely target their audiences. Like its peers, Acxiom carefully examines, refines, and crafts the collected data to cater to marketers' needs effectively.

Opting out methods

Tired of data brokers having the upper hand? Opting out methods hand the control back to you. From settings tweaks to privacy limits, it's your data, your choices.

Method 1: Reclaiming control - Exploring the opt-out procedure of Acxiom

Step 1: Visit the opt-out page on the website

Open Axciom’s website and visit the bottom end of the page.
Click on “DO NOT SELL MY PERSONAL INFORMATION"

Screenshot of the footer on Acxiom's website where you need to click on the "DO NOT SELL MY PERSONAL INFORMATION"

Step 2: Fill out the form

Enter your full name and email address.
Hit “Submit” once done.

Screenshot of the opt out form on Acxiom's website where you need to fill in your details

Step 3: Re-enter your email address

Type in your email address.
Solve the CAPTCHA challenge.
Click "Submit.”

Screenshot of another step after opt out to complete your request

Step 4: Check your inbox for confirmation

After providing your email address, Acxiom will send a verification email. Head to your inbox, open the email, and click on the link provided.

Screenshot of the email where Acxiom will send the link to proceed with the opt out

Step 5: Confirm your request

Solve the CAPTCHA challenge and then click on the "submit" button.

Screenshot of Acxiom's opt out confirmation

Step 6: Submission of request

After this, your removal request will be processed within two weeks.

Screenshot of the submission of the opt out request to Acxiom

Duration of this exercise: 5 minutes

Method 2: Data removal made easy - PurePrivacy’s assistance

Screenshot of PurePrivacy as a one-stop solution

PurePrivacy can be a powerful ally in the quest for data removal and maintaining control over your personal information as the pervasive tracking and logging of online activities pose a significant risk to users' privacy. Here's how PurePrivacy can assist:

PurePrivacy's Remove My Data feature combats this threat. Users provide basic details, and PurePrivacy sends data removal requests to 130+ data brokers. While verification isn't guaranteed, it confirms deletion from publicly accessible databases.
PurePrivacy offers a dashboard displaying data brokers and their collected
information, with risk scores. Users can track removal requests, communicate with brokers, and receive weekly reports. Removal time varies, typically 30-60 days.

Privacy pro tips: Data broker defense

Master data broker practices: Understand what information they collect and how they wield it. Opt out not just from Acxiom but also from other data leeches.
Stay updated on privacy laws: Laws change, and not always in your favor. Stay informed, regardless of your location.
Regularly review privacy policies: Terms change; stay vigilant about data sharing, especially with third parties like data brokers.
Safeguard personal information: Be cautious online, especially on social media. Update privacy settings frequently.
Opt-out strategically: Seek opt-out options from data brokers to erase your digital footprint.
Monitor diligently: Keep tabs on online accounts, financial statements, and credit reports. Detect and report unauthorized access promptly.
Educate others: Share your privacy insights with friends, family, and colleagues to empower them in safeguarding their data.

According to Research by BlackCloak, the personal information of more than three dozen online data broker websites is available to more than 99% of senior business leaders.

The alarming rise in cybercrime will cost the world $10.5 trillion annually by 2025. Exploiting the widespread use of social media, online data brokers acquire 70% of executive profiles along with their associated information and pictures. Worryingly, 40% of these brokers have access to an executive's home network's IP address, making them vulnerable to cyberattacks.

Steps to Opt-Out Using PurePrivacy

From web app:

● Visit the PurePrivacy website.

● Sign up to PurePrivacy.

● Create your profile.

● Provide us your consent.

● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

From Mobile App (Android & IOS):

● Launch PurePrivacy mobile app.

● Signup or Login to your account.

● Enter Details to create your profile.

● Allow us your express authorization to start the opt out process.

● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Comparing data opt-out processes: Acxiom vs. PurePrivacy

Opting out manually from Acxiom

Head over to Acxiom’s website.
Select “DO NOT SELL MY PERSONAL INFORMATION” at the extreme bottom of the page.
Fill out the opt-out form.
Check your email for the link.
Enter your email address, complete the security CAPTCHA, and submit.
Once clicked for verification, your data will be removed immediately.

PurePrivacy

Launch the app (10 seconds)
Create a profile (10 seconds)
Give consent (10 seconds)

Frequently Asked Questions

What is Acxiom and what does it do?

Acxiom is a data broker that operates a vast network of servers to collect consumer data from various sources. The servers analyze and compile data on clicks, purchases, online interactions, and other information, creating detailed profiles of individuals.
How much data does Acxiom have on individuals?

Acxiom's database contains up to 3,000 data points for each individual, painting a comprehensive picture of their lives, preferences, and characteristics.
What are the key takeaways from this guide?

The key takeaways are to understand data broker practices, be vigilant about data usage to protect digital privacy, explore the opt-out procedure to regain control over personal data, and consider using PurePrivacy to effectively remove data from data broker databases and enhance online privacy.
How can you opt out of Acxiom’s data collection?

To opt out of Acxiom's data collection, you can visit their website and fill out the opt-out form, selecting the segments of data you want to remove. You may need to enter your email address and complete a CAPTCHA challenge. Acxiom will send a verification email, and once you confirm the request, your data removal will be processed within two weeks.
How can I know which businesses have access to my data in Acxiom's database?

Acxiom and other data brokers typically don't disclose the specific businesses that have access to your data in their databases. However, you can exercise your right to access and request information about your data under applicable data privacy laws.
Can I request to see the data that Acxiom has collected about me?

Under certain data privacy laws, you may have the right to request access to the data that Acxiom or other data brokers have collected about you. You can reach out to them to inquire about the process and requirements for accessing your data.

Conclusion

In this comprehensive guide, we delve into the world of data brokers, with a special focus on Acxiom and its data collection practices. While the story is fictional, it draws inspiration from the ever-evolving landscape of digital privacy and data brokerage. We explore the steps to safeguard digital privacy, from understanding data broker practices to utilizing tools like PurePrivacy for data removal. With the rising threat of cybercrime and the increasing vulnerability of personal information, this guide serves as a valuable resource for individuals seeking to take control of their data and protect their digital privacy in an interconnected world.

Simplify your online presence today
With PurePrivacy, make sure all your personal data remains safe without a hassle!

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References

https://techjury.net/blog/data-broker-statistics/
https://brandyourself.com/blog/privacy/acxiom-opt-out-and-removal/
https://www.google.com/url?q=https://blackcloak.io/99-of-executives-listed-on-more-han-three-dozen-data-broker-websites/&sa=D&source=docs&ust=1690966844848014&usg=AOvVaw2skbFhvASh321JTGLl0vHk
https://techjury.net/blog/how-many-cyber-attacks-per-day/