Acxiom Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 12 February 2024
  • 11 mins read

Disclaimer: While this story is a work of fiction, its essence draws inspiration from the ever-evolving landscape of digital privacy and data brokerage.

  • Data brokers accumulate a vast repository of our personal information, understanding us better than we understand ourselves.
  • Remain vigilant and comprehend how your data is utilized to safeguard your digital privacy.
  • Explore the opt-out procedure by visiting their website and filling out an opt-out form to regain control over your data and minimize exposure to data brokers.
  • Uncover how PurePrivacy can help you effectively eliminate your data from data broker databases, ensuring enhanced online privacy.
  • Open Axciom’s website and visit the bottom end of the page.
Screenshot of the footer on Acxiom's website where you need to click on the "DO NOT SELL MY PERSONAL INFORMATION"
  • Enter your full name and email address.
  • Hit “Submit” once done.
Screenshot of the opt out form on Acxiom's website where you need to fill in your details
  • Type in your email address.
  • Solve the CAPTCHA challenge.
  • Click "Submit.”
Screenshot of another step after opt out to complete your request
  • After providing your email address, Acxiom will send a verification email. Head to your inbox, open the email, and click on the link provided.
Screenshot of the email where Acxiom will send the link to proceed with the opt out
  • Solve the CAPTCHA challenge and then click on the "submit" button.
Screenshot of Acxiom's opt out confirmation

Step 6: Submission of request

  • After this, your removal request will be processed within two weeks.
Screenshot of the submission of the opt out request to Acxiom
Screenshot of PurePrivacy as a one-stop solution

PurePrivacy can be a powerful ally in the quest for data removal and maintaining control over your personal information as the pervasive tracking and logging of online activities pose a significant risk to users' privacy. Here's how PurePrivacy can assist:

  • PurePrivacy's Remove My Data feature combats this threat. Users provide basic details, and PurePrivacy sends data removal requests to 130+ data brokers. While verification isn't guaranteed, it confirms deletion from publicly accessible databases.
  • PurePrivacy offers a dashboard displaying data brokers and their collected
  • information, with risk scores. Users can track removal requests, communicate with brokers, and receive weekly reports. Removal time varies, typically 30-60 days.

Privacy pro tips: Data broker defense

  • Master data broker practices: Understand what information they collect and how they wield it. Opt out not just from Acxiom but also from other data leeches.
  • Stay updated on privacy laws: Laws change, and not always in your favor. Stay informed, regardless of your location.
  • Regularly review privacy policies: Terms change; stay vigilant about data sharing, especially with third parties like data brokers.
  • Safeguard personal information: Be cautious online, especially on social media. Update privacy settings frequently.
  • Opt-out strategically: Seek opt-out options from data brokers to erase your digital footprint.
  • Monitor diligently: Keep tabs on online accounts, financial statements, and credit reports. Detect and report unauthorized access promptly.
  • Educate others: Share your privacy insights with friends, family, and colleagues to empower them in safeguarding their data.

According to Research by BlackCloak, the personal information of more than three dozen online data broker websites is available to more than 99% of senior business leaders.

The alarming rise in cybercrime will cost the world $10.5 trillion annually by 2025. Exploiting the widespread use of social media, online data brokers acquire 70% of executive profiles along with their associated information and pictures. Worryingly, 40% of these brokers have access to an executive's home network's IP address, making them vulnerable to cyberattacks.

Comparing data opt-out processes: Acxiom vs. PurePrivacy

Opting out manually from Acxiom

  • Head over to Acxiom’s website.
  • Select “DO NOT SELL MY PERSONAL INFORMATION” at the extreme bottom of the page.
  • Fill out the opt-out form.
  • Check your email for the link.
  • Enter your email address, complete the security CAPTCHA, and submit.
  • Once clicked for verification, your data will be removed immediately.


  • Launch the app (10 seconds)
  • Create a profile (10 seconds)
  • Give consent (10 seconds)

Frequently Asked Questions

  • What is Acxiom and what does it do?


    Acxiom is a data broker that operates a vast network of servers to collect consumer data from various sources. The servers analyze and compile data on clicks, purchases, online interactions, and other information, creating detailed profiles of individuals.

  • How much data does Acxiom have on individuals?


    Acxiom's database contains up to 3,000 data points for each individual, painting a comprehensive picture of their lives, preferences, and characteristics.

  • What are the key takeaways from this guide?


    The key takeaways are to understand data broker practices, be vigilant about data usage to protect digital privacy, explore the opt-out procedure to regain control over personal data, and consider using PurePrivacy to effectively remove data from data broker databases and enhance online privacy.

  • How can you opt out of Acxiom’s data collection?


    To opt out of Acxiom's data collection, you can visit their website and fill out the opt-out form, selecting the segments of data you want to remove. You may need to enter your email address and complete a CAPTCHA challenge. Acxiom will send a verification email, and once you confirm the request, your data removal will be processed within two weeks.

  • How can I know which businesses have access to my data in Acxiom's database?


    Acxiom and other data brokers typically don't disclose the specific businesses that have access to your data in their databases. However, you can exercise your right to access and request information about your data under applicable data privacy laws.

  • Can I request to see the data that Acxiom has collected about me?


    Under certain data privacy laws, you may have the right to request access to the data that Acxiom or other data brokers have collected about you. You can reach out to them to inquire about the process and requirements for accessing your data.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!