Epsilon.com Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 1 March 2024
  • 9 mins read

Did you know Epsilon says it holds information on 250 million worldwide consumers?

Data broker sites like Epsilon.com collect consumer information and then share it with others on the web. Criminals can gain access to your personal details, potentially putting your financial security and online reputation at risk.

In our comprehensive guide to the Epsilon opt-out process, we’ll show you how to completely remove your details from the site. Let’s get started!

Key Takeaways

  • Epsilon.com is a data broker that collects and sells your personal information to marketers and advertisers. 
  • Epsilon.com has 100B personalized emails annually.
  • Over 200M+ unique individuals, you can reach today on Epsilon.com 
  • Epsilon.com takes around 14 business days for your information to be removed.
  • Privacy concerns arise when your information appears in the Epsilon.com database.
  • PurePrivacy is the most accessible and effective way to opt out of internet data brokers like Epsilon.com.
  • PurePrivacy can help you improve your online privacy and protect your information.

What Is Epsilon.com?

Epsilon is a database provider for the marketing industry. The Epsilon database allows marketers to reach over 200 million unique individuals with identity-based solutions.

Companies purchase access to the Epsilon database to view and analyze consumer data for direct marketing purposes. The database provider collects personal info from numerous sources and then repackages it based on subscription fees.

How Does Epsilon.com Collect Your Data?

The company collects data from various sources.

  • Social Media Platforms
  • Email Marketing
  • Surveys and Forms
  • Search Engine Data
  • Ad Platforms
  • Location Data
  • Third-Party Data Providers
  • Abacus Cooperative purchase data
  • Propensity and intent data
  • Attitudes and Preference data

How Epsilon.com Uses Data?

Epsilon.com uses various types of consumer data for marketing purposes, including:

  • Demographic and lifestyle data
  • Health and wellness data
  • Finances and wealth data
  • Merchant-level purchase data

Epsilon's databases contain information related to household purchases, demographics, interests, and self-reported information about consumers and their households.

Epsilon does not use marketing data for purposes other than marketing and does not provide individual look-up products or services.

Why Is Opting Out of Epsilon Important?

Opting out of Epsilon is important to protect your privacy and control how your personal information is used for marketing purposes. By submitting an opt-out request through Epsilon's Consumer Request Form or contacting the Epsilon Consumer Preference Center, you can stop receiving direct marketing enabled by Epsilon. 

Opting out with Epsilon ensures that your personal information is not used for marketing beyond Epsilon's databases. It's crucial to understand that opting out of Epsilon may reduce unwanted marketing offers, but you may still receive some as advertisers plan their campaigns in advance.

Additionally, removing your data from Epsilon's databases does not eliminate your information from other data broker sites; you may need to protect your digital privacy by opt-out individually from each site.

Manual Epsilon.com Opt-Out: Step-By-Step

To remove yourself from Epsilon, you must contact them directly.

If you wish to opt out of Epsilon’s use of your personal data, you may request to stop Epsilon from selling that information to others. 

Here’s a step-by-step guide to opt out of Epsilon’s data collection practices:

Step 1:Go to www.epsilon.com.

Step 2: Click the "Your Privacy Choices" link at the bottom of the page.

Step 3: Scroll down to the Consumer Privacy Request Form, then select your country.

Step 4: Select "Opt-out of use of my Sensitive Personal Information" on the Request Type, then choose "Consumer".

Step 5:  Enter your personal information, then click "Submit Request".

Step 6: Success! You have submitted your removal request successfully.

If you have any questions or need help, call (866) 267-3861 or email [email protected]. However, this method is complicated, indirect, and time-consuming to finish.

Opt-Out from Databrokers with Automatic Requests  

PurePrivacy website.

PurePrivacy is a trustworthy and failsafe application designed to safeguard your privacy, offering efficient control over shared information. It ensures the management of your data, guaranteeing that your information remains undisclosed unless you authorize it. 

How Does PurePrivacy Work?

Anonymous Browsing and Social Media Oversight

PurePrivacy eliminates your search history for anonymous browsing and oversees the management of your social media accounts.

Optimal Privacy Protection

PurePrivacy shields against data collection by trackers, assuring the confidentiality of your information and preventing it from being shared with questionable entities.

Control Your Data Flow

Attain complete control over your data, making a secure and regulated online presence. PurePrivacy has 130+ brokers on its list to ensure all of your data is removed immediately. Plus, it is free and works under the reliability of PureSquare for complete data privacy.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Data Removal Methods vs. PurePrivacy

Manual Data Removal Methods

  • Involves going through each website's settings and details.
  • It requires you to communicate and then follow up every time.
  • Involve form submission and then a long waiting period.
  • Opt-out effectiveness depends on the platform’s policies.


  • Streamlines the opt-out process automatically.
  • Efficiently manages privacy across multiple platforms.
  • Automates the entire opt-out process for convenience.
  • Assures complete data deletion for enhanced privacy free of cost.

Frequently Asked Questions (FAQs)

  • What does Epsilon company do?


    Epsilon solutions are built to solve your biggest challenges.

    With award-winning, best-in-class digital media, messaging, and loyalty solutions, brands deliver personalized messages at scale that grow real customer relationships. See why we're the only partner that can drive your marketing's success.

  • What services does Epsilon provide?


    - Products & Services. Epsilon DigitalConnect with in-market customers on any device. Epsilon PeopleCloud. OverviewThe marketing platform for personalizing consumer journeys. PublishersMonetize your properties quickly with direct demand.
    - Industries. Retail.
    - Insights. All Insights. Trends. Third-Party Cookies.

  • Is Epsilon a digital marketing company?


    Epsilon is a global leader in helping companies build lasting relationships with their customers through data-driven marketing. Epsilon chose Cantina to help imagine what a next-generation campaign management system could be.

  • How can I see what information Epsilon has?


    If you have questions about Epsilon's information about your household, you can complete the Epsilon marketing data summary request form. Epsilon gives you a summary of the information Epsilon has about your household in our marketing databases.

  • How do I remove my data from Epsilon?


    Submit a deletion request at the Consumer Request Form by selecting the “Delete my personal information” option. Epsilon protects the privacy of each consumer making a deletion request.

  • Plus

    Data brokering is not illegal, but it does create privacy concerns and is regulated at the state level. Federal regulation of the data broker sector needs to be improved, prompting requests for enhanced consumer protections.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

What's Most Important Is Your Privacy!

Your private data is useful to the internet. Industries, companies, and advertisers trade it for a huge customer base. Epsilon experiences the same thing when collecting your data. Therefore, opting out of such data harvesting websites is the best solution. Gaining data security is simple when you use PurePrivacy.