Habu Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 7 February 2024
  • 11 mins read

Out of the 5.7 million scam cases reported in the first three quarters of 2023, over 1.4 million of them are identity theft cases

You should opt out of Habu and other data brokers to protect your data and prevent your identity from being stolen. Here’s a comprehensive Habu opt-out guide to help you remove your data and reclaim your digital privacy.

Key Takeaways

  • With Habu, brands can build a durable data foundation and drive multi-channel personalization.
  • Habu collects personal information as defined in the California Consumer Privacy Act.
  • You can opt out of their services by filling out a form or using PurePrivacy.
  • With PurePrivacy, you will have control over your personal information. PurePrivacy can help request the removal of your personal information from their database and dozens of other data brokers.

What Is Habu, and What Does It Do?

Led by industry veterans Matt Kilmartin and Mike Moreau and serial entrepreneurs Tom Chavez and Vivek Vaidya, Habu is a pioneer in data collaboration technology. Faced with a rapidly changing landscape of data, they saw that applications and intelligence must come together without compromising privacy for consumers and control for business.

With Habu, brands can create a highly reliable database and make multi-channel personalization with automated privacy compliance. Additionally, Habu helps businesses carry out their data projects cooperatively in a data-clean room environment.

Their data handling processes raise privacy concerns. The only way to protect yourself is to opt out and remove your data from the platform. 

How Habu Collects Your Personal Information

Among the personal information Habu collects about its users are:

  • Identifiers
  • Contact information
  • Purchase history
  • Online activity data 
  • Geolocation 

Habu collects the following categories of personal information as defined in the California Consumer Privacy Act (CCPA):

  • Identifiers including names, email addresses, IP addresses, account names, and other similar identifiers.
  • Commercial information like products or services purchased, obtained, or considered to be business-related information.
  • Internet or other electronic network activity information.
  • Geolocation data like IP location.
  • Audio, electronic, visual, or similar information.

How Habu Uses Your Personal Information

Habu collects and uses people’s data for various purposes. The primary use for your personal information is to run their operation. They also use people’s data for other purposes, such as:

  • Supplying and enhancing the quality of their products and services. 
  • Research purposes
  • Advertising
  • Promoting their products
  • Fulfill your request
  • Process data with machine learning

Besides using your data to run its operations, Habu can also share or sell your data. Marketers, advertising agencies, and research institutions can buy your data from this data broker. 

Data privacy and security are not guaranteed on this platform, so you should opt out to protect yourself.

Why Opting Out of Habu Is Important

Here are some reasons why opting out of Habu and other data brokers is important:

  • Habu will no longer be able to sell or share your data with its partners. 
  • Your data will be in safe hands, and you will enjoy enhanced digital privacy. 
  • Identity thieves and hackers will no longer have access to your personal information for their illicit activities. 
  • Opting out will restore your digital rights and give you control over your data. 

How to Remove Your Data from Habu

Habu sells and shares your data. For the sake of your privacy, you should choose to remove your data from their platform. With Habu, you have an opt-out right. You can exercise this right in any of these two ways:

  • Manually: This involves visiting Habu’s webpage and making an opt-out request.
  • Automatic: This involves the use of a digital service like PurePrivacy to make your opt-out request.

Method 1: The Basic Habu Opt-out Procedure (Manual)

To manually exercise your opt-out right, follow these steps:

Step 1: Visit Habu’s webpage.

  • Go to the official webpage of Habu.
  • Scroll to the bottom.
  • Find the “DO NOT SELL MY PERSONAL INFORMATION” section. Click on it.
Screenshot of Habu's footer

Step 2: Manage privacy settings.

  • Click the “Reject All” button to toggle off the settings.
  • Click the “Submit” button once you are done with picking your preference.
Screenshot of Habu's privacy policy

Step 3: Delete your data

  • Head to the privacy settings page.
  • Click “Rights” at the top of the page to access the opt-out form.
Screenshot of Exercise Your Rights section on Habu's website

Step 4: Fill out the form

  • From the request details options provided, select “Delete Your Data.”
  • Enter your name, country, email, and state. 
  • Click “Submit” when you’re done. 
Screenshot of Habu opt out form

Step 5: Email verification

  • They will send a verification link to your email. 
Screenshot of opt out confirmation prompt
  • Click the link in the email to verify your identity. 
Screenshot of Habu opt out email received

All done! Once you click that link, your identity will be verified. 

Screenshot of identity verification on Habu

Method 2: Opt out Using PurePrivacy - Your Most Secure and Fastest Opt-Out Solution

Screenshot of PurePrivacy's homepage

With PurePrivacy, you do not have to go through many steps to opt out.

All you need to automate the process is to visit PurePrivacy’s website. Create an account with them and give consent. They will automate your opt-out process from Habu on your behalf.

When you allow PurePrivacy to opt out for you, here are some things you should expect:

Take back control

With PurePrivacy, you will have control over your personal information. PurePrivacy will track down Habu and other data brokers who have access to your personal information and request that they remove it – all on your behalf.

Manage Your Digital Footprint

With PurePrivacy, you can erase your search history and keep your digital footprint clean. This allows you to browse on your terms without being constantly tracked.

Stops advertisers from tracking you: PurePrivacy shows you exactly who is storing your data. This way, you can give them consent so that they stop Habu and other data brokers from selling or sharing your information.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy 

Manual Opt-Out Method

  • You must be involved in the process
  • You have no control over when your data will be removed
  • You need to submit more details to opt out
  • Technical knowledge and experience are required
  • The opt-out process can be detailed and time-consuming

PurePrivacy

  • Works automatically to remove your data and secure your privacy
  • Will automatically remove your data from all data brokers
  • Only your consent is needed. Your input is not required
  • You don’t have to be tech-savvy to use it
  • Opts you out with just a few clicks and in less than a minute

Frequently Asked Questions (FAQs)

  • What is a data clean room from Habu?

    Plus

    A data clean room is a safe space that facilitates cooperation across decentralized data.

  • Why do I need a data-clean room?

    Plus

    Data-clean rooms ensure that you can collaborate with other companies and still enjoy strict data privacy and security. Organizations embracing data clean rooms now will find themselves with a competitive advantage and be well-positioned for the future.

  • Who uses Habu?

    Plus

    Advertisers, publishers, financial institutions, and many other businesses use Habu.

  • Does Habu share the information they collect?

    Plus

    Yes, most of the data collected by Habu are made available to different entities. They might reveal your information to third-party service providers, government officials, and business partners.

  • Will Habu notify me when they remove my data from their database?

    Plus

    Yes, once Habu removes your data from its database, you will be notified.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Your Digital Privacy Matters

Your data can also fall into the hands of hackers, identity thieves, and scammers, which is something you don’t want. You can only protect yourself by opting out of Habu and other data brokers now. PurePrivacy will help streamline the process, ensuring your data is deleted from the databases of all data brokers holding it.