Exposed and Vulnerable: 87% of People Have Leaked Data - Are You One of Them?
Your address, phone number, and buying habits could be readily available to data brokers like Lotame, who collect and sell this information without your permission.
It's a scary thought – your private life becoming a commodity.
Learn how to completely delete your details from Lotame, take back control of your online identity, and protect yourself from a major privacy breach.
Lotame is a tool that helps businesses gather and use data from different sources, such as websites, apps, and social media. It organizes this data so businesses can better understand their customers.
Lotame also lets businesses work together by safely sharing their data, which helps them create more effective advertising and connect with their customers more successfully.
Lotame gathers your information indirectly through various methods. Here's a breakdown:
Lotame works with website owners and app developers who use tracking tools (with your permission) to collect information about the websites you visit and how you interact with them.
Lotame purchases access to anonymized offline data from various sources, which could include demographics (age, location) and purchase history.
They might collaborate with other data companies to combine information for a more comprehensive profile, though this data is typically anonymized.
Deciding to opt out of Lotame depends on your comfort level with data privacy. Here's why opting out might be important:
Opting out restricts Lotame from collecting your browsing activity and online behavior across websites and apps.
Limits how advertisers and marketers target you with ads. While some ads might still be relevant, they'll be less personalized.
This gives you more control over your online privacy. You choose how much data is collected and used for advertising purposes.
However, opting out doesn't guarantee complete anonymity. It mainly limits Lotame's ability to collect your data.
Step 1: Go to the Lotame website lotame.com.
Step 2: Scroll down to the bottom of the page and click on the option “Your privacy choices”.
Step 3: Scroll down until you reach the Opt-Out option; click on it.
You have successfully opted out of Lotame.
And that's how you can opt out of Lotame
Saying 'no' to companies like Lotame is a good start, but to keep your online information private, you need PurePrivacy.
It stops companies from tracking you, keeps websites from spying, and makes social media more private.
PurePrivacy is an all-in-one application that protects your privacy and lets you control who sees your information.
It ensures your data remains private unless you permit it to share it.
With PurePrivacy's "Delete My Data" option, you can ask more than 90 data brokers to erase your details, boosting your privacy.
Use PurePrivacy's Social Privacy Manager to enhance your privacy, check your accounts, and tweak security settings effortlessly with a click.
Activate the tracker blocker to prevent data collection. Then, choose to whitelist specific trackers and scan any vulnerabilities they might pose to your data.
Lotame collects information from websites, apps, and other online places you visit using cookies and tags. It uses this data to understand your interests and show you targeted ads.
Opting out of Lotame takes just a few seconds. Visit their website and follow their opt-out instructions. Once you've completed the process, your preferences should be updated immediately.
No, once you've successfully opted out of Lotame, your data, including your opt-out list, should no longer be visible on their platform.
Lotame doesn't sell your data directly. Instead, it combines and analyzes data to create groups of similar people. Advertisers use these groups to show ads to the right audience. Lotame might share data with other companies to help with advertising and marketing.
Lotame might share your data with other companies, but you can opt-out anytime.
PurePrivacy keeps your data safe by sharing your information only with people you choose.
Your details will not be shared with anyone unless you give your permission.