Optimal Fusion Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 9 February 2024
  • 8 mins read

Anticipated to reach $10.5 trillion annually by a 15 percent increase, global cybercrime costs are expected to soar by 2025, with data breaches being a significant contributor. 

In this era, where staying private and secure online is essential, understanding data security is important, too. 

This guide focuses on opting out of OptimalFusion, providing you with control over the information you share and the critical need for enhanced online privacy and protection.

Key Takeaways

  • OptimalFusion is an advertising and marketing solution provider.
  • It is easy for everyone to find your details.
  • You can opt out of the platform manually.
  • PurePrivacy provides a hassle-free solution to opt out of websites that collect your information.

What is OptimalFusion?

Optimal Fusion is a marketing technology company that specializes in audience targeting, lead generation, and brand response initiatives. 

They offer a comprehensive data collection and implementation platform that leverages first-party, self-reported, and psychographic data to develop precise audience segments.

Optimal Fusion also provides Wrap-up Reports that offer creative and quantitative insights. 

Additionally, they enable direct response marketers to engage with targeted consumers throughout their online activities by leveraging first-party data and content integration with flexible metrics that allow payment for actions rather than just impressions. 

How Does OptimalFusion Collect Your Information

  • Optimal Fusion may collect data for its own use from your computer or device during visits to Optimal Fusion websites or while serving advertisements on a third party's behalf on its network of websites.
  • Data collection may also extend to third-party websites for Optimal Fusion's use.

Types of Data Collected:

  • The collected data may include your IP address, viewed web pages, date and time of interactions, domain type, and responses to delivered advertisements by Optimal Fusion or third-party vendors.
  • This data needs to be disclosed to your identity.

Technologies Used:

  • Various technologies, including cookies, pixels, and others, are employed by Optimal Fusion to gather the mentioned data.

Exclusion of Personally Identifiable Information (PII):

  • Optimal Fusion does not collect Personally Identifiable Information (PII) such as your name, address, email address, and telephone number unless voluntarily provided by you.
  • The collected data is not combined with PII, and Optimal Fusion only asks for PII through its corporate website, www.optimalfusion.com, if voluntarily provided by users (e.g., via email).

How Does Optimal Fusion Use Your Information

The information collected is utilized by Optimal Fusion to provide product promotions, support, and requested information and to operate its business and website effectively.

Optimal Fusion does not actively seek PII for business purposes, and any PII collected via partner websites is not combined with other data or used for ad serving by Optimal Fusion.

Why Is Opting Out Of Optimal Fusion Necessary?

By choosing to opt out, you can mitigate the collection and tracking of your data, to stop targeted advertising and maintain a more generalized online experience. 

Opting out is particularly relevant for those who value anonymity and wish to reduce exposure to data-tracking mechanisms. 

You can also prevent the sharing of your information with other media partners and prevent leakages, too.

How to Opt-Out of OptimalFusion

OptimalFusion respects your right to opt out and allows you to do so. Although the process may take time and will keep them from tracking you later. Let’s explore more:

Method 1: Opt Out Manually

You can fill out the form on the website and wait for the information to be removed.

Screenshot of the opt out form on OptimalFusion website

You can also send an email to the data privacy officer at [email protected].

Method 2: Opt Out With PurePrivacy

Screenshot of PurePrivacy's homepage

PurePrivacy stands as a highly effective solution in preserving your privacy. It provides you with comprehensive control over shared information, allowing for effortless management to prevent any unauthorized data sharing without your awareness.

How Does PurePrivacy Work

Manage Your Digital Footprints

Take control of your digital footprints using PurePrivacy—it not only erases your search history and enables anonymous browsing but also oversees your social media accounts.

Guard Against Trackers

PurePrivacy protects against data-harvesting trackers, ensuring your online activities remain untracked and your information is not shared for various purposes.

Effortless Information Deletion

With PurePrivacy, you can securely delete previously shared information on public platforms and data brokers, providing you with complete control over your data.

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile .

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy

Manual Opt Out

  • The process on the website will take time, not mentioned.
  • Limited to OptimalFusion databases.
  • Requires filling out a form and sending an email and other communication later.
  • You might be tracked even after data is deleted.

PurePrivacy

  • It will work according to your preferences and notify you when your data is removed.
  • Covers 130+ data brokers for successful deletion of your data.
  • Handles the opt-out process automatically.
  • Offers other privacy tools and services, such as data broker removal monitoring and dark web scans for a privacy backup.

Frequently Asked Questions (FAQs)

  • Is OptimalFusion safe?

    Plus

    OptimalFusion’s safety cannot be guaranteed as it depends on various factors, including user data handling practices and security measures. It is advisable to thoroughly review OptimalFusion privacy policies and terms of service to make informed decisions regarding their data safety.

  • Is PurePrivacy effective in preventing tracking by data-harvesting trackers?

    Plus

    Certainly, PurePrivacy functions as a protective barrier against data trackers, guaranteeing that your online activities remain untracked and your information is not shared for various purposes.

  • How does PurePrivacy confirm the deletion of shared information on public platforms and data brokers?

    Plus

    PurePrivacy aligns with privacy policies such as GDPR and CCPA. It monitors the sharing locations of your information and sends deletion requests based on your preferences. You can conveniently monitor the progress within the app. Notifications from PurePrivacy will only be triggered once it receives confirmation from the data collector that your information has been successfully deleted.

Prioritize Your Data!

Data management was once overlooked, given the different threat landscape a few years ago. However, today, exercising utmost caution is crucial as data has evolved from an asset to a revenue source for both advertisers and hackers.
Stay safe with PurePrivacy!

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

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