Pub Matic Opt Out: Personal Information Removal Guide 2024

  • By Muhid Suleman

    Muhid Suleman

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    Muhid Suleman, An expert writer from Pureprivacy's content team, Dedicate to make data privacy simple and accessible for you. Muhid, Our Content Wizard, weaves tales about online privacy using simple and user friendly procedures. He firmly believes that online privacy is your right and a big deal in the digital jungle.

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  • 7 February 2024
  • 11 mins read

The average loss to a fraud victim is $500. If you've not been scammed or had your identity stolen, you don't have to wait until it happens to you before you take necessary actions. Opt out of all data brokers now to protect yourself. 

This PubMatic opt-out guide will show you how to remove your data from this platform and protect your privacy. 

Key Takeaways

  • PubMatic is an advertising technology platform that manages online advertising campaigns and trades with digital properties.
  • PubMatic collects user data through cookies, serving ads, partners & clients, and clients uploading information on their platform.
  • PubMatic gathers the data to generate commercial messages, report campaign results, keep files, target advertising, and more.
  • To stop PubMatic, use PurePrivacy services or visit PubMatic's site to opt out manually.
  • The all-in-one digital platform, Pure Privacy, gives an automated way of removing your private details from PubMatic.

What Is PubMatic?

PubMatic is an advertising technology platform established in 2006 to help boost business sales and revenue. It provides online advertising and helps businesses make data-driven decisions. 

It helps find the perfect audience for businesses and organizations in various industries. 

In all this wonder lies a data broker who is after your personal information. Data privacy concerns are on the rise, and PubMatic is one of the leading causes. Opt out now to pull your data off this platform and protect yourself. 

How PubMatic Collects Your Personal Information.

Like many data brokers, PubMatic would go the extra mile to collect user's data for its operations. They collect data from various sources, including:

  • Software applications 
  • Social media platforms
  • Online marketing activities 
  • Event platforms
  • Public records

PubMatic's data and ad services may collect the following data: 

  • IP addresses
  • Browser and device information
  • Cookie and device identifiers
  • Information about ads serviced, clicked on,  or viewed
  • Information collected from third parties
  • Web browsing history from advertising prints.

How PubMatic Uses Your Personal Information

PubMatic claims that it follows due measures to ensure that whatever data it collects is processed in accordance with applicable regulations and privacy laws.

They also promise that personal information about an individual is only collected and used for legal purposes and with the user's consent.

PubMatic shares most of your personal information with third-party entities,  including media buyers or publishers.

Here is how they use your data: 

For AdServices

PubMatic uses data collected about a person to provide products and services. They use demographic data,  phone numbers, content and files, target advertisers, and geolocation data to enhance user experience.

For Ad Reporting

PubMatic Might use your data to provide reports to media buyers.  The reports relate to your exposure to their ads, visits to, or clicks on their digital property.  

Why Is Opting Out of PubMatic Important?

If physical privacy does not matter to you, digital privacy should. Most fraud and identity theft cases result from misused or leaked data. 

Do you want your data to end up in the hands of cybercriminals and scammers? Well, there are no two ways about that other than opting out to secure your data. 

Opting out protects your data and prevents its misuse and abuse. Scammers and identity thieves will also have limited access to your data, protecting you from being scammed or impersonated.

How to Remove Your Data from PubMatic

To minimize the chances of a person leaking your information, you should remove your data from the PubMatic platform. You will have to go to the PubMatic website to opt-out manually or use an automated tool like PurePrivacy. 

Here are the two different methods for removing your data from this data broker:

Method 1: The Basic Opt-Out Procedure (Manual)

Manually opting out of PubMatic helps you opt out from the use of cookies, PubMatic mobile ad identifiers,  and cross-device targeting.  You can use this opt-out option if you want to remove your data from PubMatic's services.

Step 1: Go to the official website

Pubmatic homepage

Step 2: Click "Do Not Sell My Personal Information"

  • Scroll to the bottom of the page and click "Do Not Sell My Personal Information."
Navigate to Pubmatic Do Not Sell My Information Page

Step 3: Click "Opt Out."

  • On the opt-out page, click "Opt Out" to remove your details from their platform.
Opt Out information from pubmatic

Note: The opt-out will only apply to your web browser. If you use multiple web browsers, you might have to go through the same process for each one.

Method 2: Opt-Out with PurePrivacy - The Easy Way to Remove Your Personal Information 

Screenshot of PurePrivacy's homepage

PurePrivacy is an online site for opting out from data broker databases to safeguard your digital privacy.

It is a one-stop firm that shields your own footprints on the web because it aids in eliminating your traceable marks in your search history, enabling you to use the internet without being scared of getting monitored.

By using PurePrivacy, you will hide your anonymity and personal data when using multiple places with one point.

These are other ways PurePrivacy can help you:

They Ask Data Brokers to Remove Your Data from Their Platforms

PurePrivacy can have the data brokers take away the personal information they've gathered regarding you from their system, provided they allow it. PurePrivacy nevertheless investigates the data broker to carry out your right of information request on your behalf.

They Assist You Take Back Control of Your Privacy

PurePrivacy enables you to take back ownership of your privacy from entities such as PubMatic that would otherwise be involved in collecting and managing your personal details. PurePrivacy works on your behalf, locating data suppliers with your information and asking them to remove it, thus giving you back your internet liberty.

They Reduce The Risks of Unauthorized Access

PurePrivacy does not allow data brokers to collect your private information to create illegal profiles of you. It also prevents them from reading your data. Thus, you will know whether to share information or keep it to yourself.

How to Use PurePrivacy to Opt-Out

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy

  • You must be involved in the process
  • Success is not always guaranteed
  • Additional data is required to opt out
  • It may involve technical settings
  • You have to wait for weeks or months for your data to be removed
  • Tracks and monitors data brokers until they remove your data
  • Your data will be removed from all data brokers
  • Success is always guaranteed
  • Easy to use
  • Opts you out of dozens of data brokers in a minute

Frequently Asked Questions (FAQs)

  • What kind of services does PubMatic offer?


    PubMatic offers marketing automation infrastructure through its advertising platform. They mostly provide ad services.

  • Who does PubMatic reveal the data they collect about me?


    PubMatic reveals the personal information they have about you to clients, media buyers, and service providers to help them improve their inventory effectiveness.

  • What's the best method I can use in opting out of PubMatic


    You can opt out of PubMatic and erase your personal information from their database through the manual and PurePrivay methods. But, when comparing these two, PurePrivacy provides more convenience. The platform helps you erase your information from the platform of multiple data brokers automatically.

  • How long does it take to opt out of PubMatic?


    PubMatic’s opt-out process takes only a few minutes. It would take the team a few days or more to review your request and remove your data.

  • Does PubMatic's opt-out option guarantee data removal?


    Following the opt-out process to the core will guarantee the removal of your data. Using their services again will only put your data back in their hands.

Simplify your online presence with PurePrivacy

With PurePrivacy, make sure all your personal data remains safe without a hassle!

Your Privacy Matters

Data brokers like PubMatic put you at risk of being scammed or impersonated. You should opt out now to protect your data and avoid losing your hard-earned money. PurePrivacy can help you opt out of all data brokers, enhance your digital privacy, and reduce your digital footprint.

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