TechTarget Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 12 February 2024
  • 13 mins read

The FTC received over 2.789 million fraud reports in 2022. That number is expected to increase significantly in the coming years. There’s nothing you can do to slow it down other than opting out of data brokers to protect your data

We created this TechTarget opt-out guide to walk you through the steps of removing your data from this platform and protecting your digital privacy. 

Key Takeaways

  • TechTarget is the largest proprietary network worldwide. This is an opportunity for you to own a standalone platform on this project which they will provide to you, which you could have in your stacks.
  • The platform gets information about a person’s life from a third party and then combines it with its data.
  • PurePrivacy also helps to remove your personal information from TechTarget through the official manual method.
  • You can opt out of TechTarget if you do not wish them to hold your data, and still retrieve your data with ease via PurePrivacy.

What is TechTarget?

Located in Newton, MA, and established in 1999, TechTarget is a digital marketing firm that provides online ad services. TechTarget leads globally and dictates decisions for enterprise technology giants through goal-directed product and service purchases.

As a company with a long history, Tech Target has established more than 150 extremely popular technology-specific sites that are very productive in terms of their content.

TechTarget specializes in the B2B market, brand awareness, advertisement, and many others aimed at companies from upstarts to tech giants.

It is worth noting that your personal information and that of others is what powers their operations. Their data collection and usage practices raise privacy concerns. You should opt out now to protect your data and prevent falling victim to scams and identity theft. 

How TechTarget Collects Your Personal Information 

TechTarget collects various types of data, such as:

  • Names
  • Phone numbers
  • Email addresses 
  • Home addresses 
  • Personal interests

But one thing that we can’t get used to is how these companies come into our privacy spaces to collect our personal information. We undoubtedly give out this information sometimes by using their services or filling out online forms. 

The company goes far and wide to collect people’s personal information to fuel its operation and maintain its relevance. Some of the core sources from which it collects your data include:

  • Service providers
  • Contractors
  • Viewed contents
  • Affiliates running co-branded campaigns
  • Registration pages
  • Membership initiatives
  • Publicly available sources like business listings, website companies, internet marketing outlets, social networks, and additional trade market sources. 

TechTarget may also collect information about its users through web beacons, cookies, tracking pixels, GIFs, and other similar technologies.

How TechTarget Uses Your Data

TechTarget converts your data into a gateway of relevance, which offers individualized information about its products and services. Customers can become one with business partners and get their customized services because of them.

Your data isn't just a string of numbers, It serves as a navigational tool, guiding TechTarget into a territory in direct sales and marketing. It is a brushstroke painting on a specialized canvas of how you fared with their top-notch products and services.

For TechTarget, your data is not information; it becomes your personal guide to an excellent and constructive digital journey with them.

TechTarget also uses your personal information for the purposes below:

  • To create and update your membership account, help you remember your login details, and connect your tracking activity.
  • To provide you with blogs, articles, surveys, newsletters, videos, definitions, webinars, research, and other sponsored, branded, and original content from them or their partners.
  • To test and assess prospective products, features,  and services.

They can also sell or share your personal information with other organizations or their partners. Your data can easily change hands when left on this platform, which is detrimental to your digital privacy and security. 

Why is Opting Out of TechTarget Important?

It is essential to take your data off the TechTarget platform, as your digital privacy is directly connected with it.

Data brokers are also major targets of scammers and cybercriminals who steal people’s data. Leaving your data on TechTarget will only put you on the radar of these data criminals. 

Opting out will save you a lot of trouble and protect your data. You will also enjoy enhanced security and privacy when you opt out. 

How to Remove Your Data from TechTarget

TechTarget can collect information about you from different sources, both offline and online, to create a comprehensive profile about you, including data you don't want to share. But you can opt out and remove your data from this platform.

There are two methods for opting out of TechTarget. The manual method (involving systematic steps) and the PurePrivacy (a digital platform that helps you opt out automatically to secure your privacy and data.

Method 1: The Basic Opt-Out Procedure (Manual) - The Official Way of Opting Out

Here is how to manually opt out of TechTarget and reclaim your anonymity.

Step 1: Go to the official website

Screenshot of TechTarget homepage

Step 2: "Click Do Not Sell My Personal Information"

  • Next, click on "Do Not Sell My Personal Information at the bottom of the page. 
Screenshot of TechTarget's footer

Step 3: Fill out the opt-out form

  • Next,  enter your name and email address on the opt-out form. 
  • Select your request type. I recommend you choose “Remove me from ALL databases.” 
Screenshot of TechTarget's opt out form

Step 4: Respond to your email

  • Verify your email by responding to the email sent to you. 

You are done with the opt-out process once you reply to the email. 

Once you’re done, wait for the support team to remove your data and send you an email. This might take a few days or weeks.

Method 2: Opt-Out with PurePrivacy - The quickest way to remove your personal information 

Screenshot of PurePrivacy's homepage

PurePrivacy is an online service aimed at protecting your personal data and reducing the digital trail. It clears your data from most of the market data brokers.

Here is how PurePrivacy works.

Control Your Social Media Privacy

We give out sensitive information on social media platforms without knowing. But not anymore, thanks to PurePrivacy. All your social media settings will be analyzed and optimized to protect your privacy.

Helps You Manage Your Social Privacy

You can adjust the privacy settings on your social media accounts so that you only give them limited amounts of information about you. However, sometimes, although you think that they are safe with them, they actually aren’t. 

You may, however, still have some changes to be made to your data. This is achieved through PurePrivacy evaluation of current privacy settings and subsequent recommendations of changes that are concurrent with your privacy setting options, allowing you to choose the post you wish others could view on the internet.

Requests Brokers to Delete Your Data

Removing your data with one broker does not mean that you have opted out from other brokers. PurePrivacy asks data brokers to remove your information on your behalf. In addition, you don’t have to repeat this process. Instead, you can choose to remove yourself from all multiple data broker platforms.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy 

Manual Opt-Out Method

  • You must be involved in the entire opt-out process
  • Filling out the form does not guarantee your data will be removed
  • You need to provide additional personal information when opting out
  • This process opts you out of only TechTarget

PurePrivacy

  • Your involvement is not required; only your consent is needed
  • Complete deletion of your data is guaranteed
  • Automatically removes your data and protects your privacy
  • Opts you out of all data brokers and people-search platforms

Frequently Asked Questions (FAQs)

  • Is TechTarget a legitimate company?

    Plus

    Yes, TechTarget is an American company that provides intent-driven sales and marketing services and brand adverts. The company operates a network of approximate websites, including security, storage, and networking.

  • What methods can I use to opt out of TechTarget?

    Plus

    You can opt out of TechTarget and reclaim your data using the official opt-out and through platforms like PurePrivacy.

  • What methods can I use to opt out of TechTarget?

    Plus

    You can opt out of TechTarget using the official manual method on their website or opt out automatically through platforms like PurePrivacy.

  • How long does the manual opt-out process on TechTarget's website take?

    Plus

    The manual opt-out process on TechTarget's website may take a few days to weeks for the support team to remove your data and confirm via email.

  • What information is required for the manual opt-out on TechTarget's website?

    Plus

    Opting out requires filling out a form and entering your email address and name. No special detail will be asked for during the process.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Take Control of Your Privacy Today!

Data brokers cannot be trusted, as they don’t care about you or your data. Opting out is the only way to protect your data and digital privacy. 

PurePrivacy doesn’t only help you erase your data from TechTarget. It allows you to remove traces of yourself in numerous data brokers and take control of how your data is collected and used.