Incogni vs Kanary: In-Depth Comparison for Better Privacy

  • By Farrukh Mushtaq

    Farrukh Mushtaq

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    Farrukh Mushtaq, a digital marketer at PureSquare, possesses a keen interest in cybersecurity and enjoys writing about it. With several years of experience in the digital marketing industry, he brings expertise and passion to his work.

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  • 10 October 2024
  • 8 mins read

Table of Content

Table of Contents

Tired of your data being sold to strangers and ad agencies online? Incogni and Kanary are here to give you a helping hand in protecting your private data, especially from data broker sites that publicly show personal information of millions of users. Learn how these privacy tools can protect your personal information from data brokers. Compare their features and find the best solution for your privacy needs.

Key Features

FeaturesPurePrivacyIncogniKanary
Privacy Score Take control of your online privacy by adjusting your social media settings to choose who can see your personal information.
Get a personalized privacy score to assess your vulnerability.
Data deletion requests are promptly addressed, but no privacy score is provided for your social accounts.Allows you to opt out of data broker sharing and provides clear tracking of your data. 
Monthly reports detail the status of your requests.
Data RemovalAutomated data removal removes your data from data brokers, saving you time and providing insights into these companies and their potential risks.Enacts upon major cybersecurity laws, and actively opts out of data brokers.Kanary monitors for new data exposures and swiftly removes them. Track your progress on your personalized dashboard and receive regular email updates. 
Scan/Rescan Social Media SettingsKnow potential privacy risks and get personalized tips to enhance your online security. 
With a few simple steps, you can tailor your settings to your preferred privacy level.
Scans the internet for instances of your personal data exposure, but can not manage your social media privacy.Focuses on removing your data from various websites, but does not currently support social media platforms.
Strictly No Log PolicyNever keep your data or share it with affiliates or partners. Allow your data to be shared with partners and corporate subsidiaries to streamline service transfers.Utilize third-party services while ensuring data confidentiality.
Trackers IdentificationBoost your online privacy with a free Chrome tracking blocker. Personalize your tracking preferences and safeguard your data from online surveillance.Incogni safeguards your privacy, but may occasionally block trackers essential for certain website features.Offers no clear use case regarding tracker blockers.

Incogni vs Kanary

PurePrivacyIncogniKanary
Ratings4.74.44.0
Special FeaturePrivacy scan Free tracker blocker
Dark web monitor
Social media privacy
Reduce junk calls and emails.Data removal weekly updatesGreater number of data brokers in the list.US-focused data removal service
Data Brokers200+170+325+(US platforms)
Pricing$69.99/year$129/yearStarting with $204/year
Discounts & Offers60% Off on Annual PlansLow monthly plansFree trial
PlatformsAndroid, iOS, WindowsAndroid, iOS, WindowsAndroid, iOS, Windows
Support24/7 live chat supportEmailEmail

Detailed Feature Comparison 

Both Incogni and Kanary prioritize data removal and offer progress updates. However, they fall short in safeguarding social media privacy and lack personalized privacy scores. Let’s discuss further:

Coverage

PurePrivacy

PurePrivacy targets over 200 global data brokers and provides a personalized privacy score to optimize your settings for maximum protection.

Incogni

Incogni automatically targets more than 170 data brokers and websites and is constantly expanding its coverage.

Kanary

Kanary targets over 325 data brokers, mainly based in the United States, for data removal.

Ease of Use

PurePrivacy

Features a clear privacy score and an easy sign-up process with minimal personal information needed.

Incogni

Provides a comprehensive dashboard tracking the number of data brokers holding your information, exposed data, time saved, and recent updates.

Kanary

Offers a user-friendly dashboard displaying the data brokers with your information, exposed data, and monthly reports.

Availability

PurePrivacy

Protects your data from tracking by US and global websites, cookies, social media apps, and data brokers.

Incogni

Available in the United States of America (50 States), Canada, United Kingdom of Great Britain, and Northern Ireland. Switzerland and Norway.

Kanary

Mainly covers the US region. 

Customer Support

PurePrivacy

  • 24/7 Customer Support
  • Access detailed blogs and guides on the website.

Incogni

Offers FAQs, a dedicated email address, and live chat support with a typical response time of 24 hours.

Kanary

Kanary offers FAQs and email support.

USP (Unique Selling Proposition)

PurePrivacy

PurePrivacy delivers complete online anonymity with PureVPN and monitors the dark web for data breaches. 

A free Chrome extension is available to block trackers and boost your privacy.

Incogni

Incogni, a renowned name in the data privacy industry, offers data removal from over 170 data brokers.

Kanary

Kanary offers a free trial with free data removals from 3 data brokers.

Frequently Asked Questions (FAQs)

  • What are cookies and how do they affect my privacy?

    Plus

    Cookies are small text files stored on your device by websites you visit. They are used to track your browsing history, preferences, and other information. While cookies can be helpful for enhancing your online experience, they can also be used to track your activity and collect data.

  • How can social media tracking impact my privacy?

    Plus

    Social media platforms collect a vast amount of personal information about you, including your name, contact details, interests, and online behavior. This data can be shared with third parties, including data brokers, for advertising and marketing purposes.

  • Which privacy tool is better: Incogni or Kanary?

    Plus

    Both Incogni and Kanary are privacy tools designed to protect your personal information from data brokers. However, they have different features and strengths. Choose the one that best suits your preferences.

  • Can I remove my information from all data brokers?

    Plus

    While it's challenging to remove your information from every data broker, you can take steps to limit its availability. Many privacy tools and services focus on removing your data from major data brokers, but it's important to be aware that new data brokers may collect the already-mentioned info about you.

  • Is it safe to use free privacy tools?

    Plus

    Absolutely not! Free tools can never provide you with the privacy you need. You should always check the reliability and reputation of the privacy tools so that you are sure that your data will stay safe with them.

  • How can I stay informed about data privacy and security?

    Plus

    You can stay updated on data privacy news and trends by following reputable sources, such as the FTC, NTIA, EFF, and technology news outlets. You can also subscribe to newsletters and blogs that focus on privacy and security.

Wrapping Up

While Incogni and Kanary are effective tools for safeguarding your data from data brokers, for those seeking better privacy control, including social media and dark web protection, PurePrivacy is a suitable option.