PurePrivacy vs Aura: Which is Better to Stay Private?
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By Farrukh Mushtaq
Farrukh Mushtaq
See author profileFarrukh Mushtaq, a digital marketer at PureSquare, possesses a keen interest in cybersecurity and enjoys writing about it. With several years of experience in the digital marketing industry, he brings expertise and passion to his work.
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26 September 2024
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8 mins read
Identity theft is a growing concern, with millions of people falling victim each year. Personal information, once considered private, is now a valuable commodity traded on the dark web.
Search engines can unwittingly expose sensitive details about individuals, making them vulnerable to online threats.
To safeguard your privacy, data-deletion services like PurePrivacy and Aura offer solutions to remove your personal information from data broker networks.
In this guide, we'll compare PurePrivacy and Aura, highlighting their key features, benefits, and drawbacks. By the end, you'll be able to make an informed decision about which data management tool best suits your privacy needs.
PurePrivacy vs Aura
| Features | PurePrivacy | AURA |
Website | https://www.pureprivacy.com/ | https://www.aura.com/ |
Android and App store reivew | 4.5
| No Appstore review |
Automated Data Removal | Yes | Yes |
Data Brokers Covered | 200+ | 20+ |
Types of data brokers covered | People Search, Marketing, Financial, Recruitment,Risk mitigation, Health, Real estate | NO |
Platforms Supported | Web App, MAC, iPhone, Android | NO |
Support | 24/7 Live chat, email and online | 24/7 Live chat |
Billing | Monthly and annually | Annually |
Annualy price | $5.83/M | $9.0/M |
Monthly price | $9.99/M | $25/M |
Money back guarantee |  | |
Free trial | | |
Tracker Blocker | |  |
Social Privacy Manager | | |
Dark Web Monitoring | | |
VPN | | |
Key Features
| Features | PurePrivacy | Aura |
| Privacy Score | Conduct a comprehensive analysis of the security risks associated with various app permissions.Develop a quantitative scoring system to evaluate the potential privacy implications based on the level of access granted by each permission.Identify and prioritize high-risk permissions that pose significant threats to your privacy and security. | Offers security features, including data broker opt-outs,, fraud protection, and digital security, but may scan fewer data brokers initially compared to some competitors. |
| Compliance with Privacy Laws | Track cybersecurity legislation and offer dark web monitoring to safeguard your information from being leaked online. | Has a reputable position in major cybersecurity bill implementations restricted to the US. |
| Scan/Rescan Social Media Settings | PurePrivacy's advanced scanning technology examines your social media profiles, pinpointing potential privacy vulnerabilities and providing personalized advice to enhance your online security. | Provide scans over the year, but functionality is limited on some platforms. |
| Strictly No Log Policy | Never keep your data or share it with affiliates or partners. | Has a policy to share your data with partners and corporate subsidiaries, which helps them to transfer services. Security and privacy policies are not mentioned on the website. |
| Trackers Identification | Start with a free tracker blocker on Chrome Extension. Choose which trackers you trust to track your online activity. You can easily block these trackers later if you change your mind. | While Aura is committed to protecting your privacy, it may occasionally block trackers that are essential for certain website functionalities. |
Feature Comparison
To ensure a fair and objective comparison, we evaluated PurePrivacy and Aura based on several key criteria.
We prioritized services that offer a global reach, targeting high-risk data brokers in multiple countries.
User-friendliness was also a significant factor, as we sought tools that were easy to understand.
Let’s discuss further:
Coverage
PurePrivacy
- Targets over 200 data brokers, focusing on those much more adaptable for sharing personal information widely.
- Offers a privacy score, enabling you to customize settings and maintain ongoing protection.
Aura
- Aura targets 30 data brokers and is expanding its coverage.
Ease of Use
PurePrivacy
- Features a user-friendly interface with a personalized privacy score and tailored recommendations to strengthen your online privacy.
- The signup process is quick and easy, allowing you to start protecting your data immediately.
Aura
- Offers a dashboard detailing the data brokers storing your information, exposed data, time saved, and recent updates on data removal activities.
Availability
PurePrivacy
- Available in the US and for a global audience. Protects your information from being tracked by websites, cookies, social media apps, and data brokers.
Aura
- Available in the United States of America only.
Customer Support
PurePrivacy
- 24/7 customer support is available.
- Detailed blogs and guides to improve your privacy are available on the website.
Aura
- Offers FAQs, a knowledge base, and 24/7 customer support.
USP (Unique Selling Proposition)
PurePrivacy
- Continuously monitor the dark web for any leaks of your personal information.
- PureVPN backup for complete privacy and anonymity while browsing the internet.
- Download and install the PurePrivacy Chrome extension to block trackers and enhance your online privacy at no cost.
- Use a VPN to encrypt your internet traffic, safeguarding your data from hackers and scammers.
Aura
- $1 million insurance policy.
- Free 14-day trial.
Pricing: PurePrivacy vs Aura
| PurePrivacy | Aura | |
| Website | www.pureprivacy.com | https://Aura.com/ |
| Subscription periods | Monthly and Annual | Monthly and Annual |
| Special offer | Save 65 percent with the annual plan | 60 percent off with a family subscription |
| Highest price/month | $5.83 | $32 (family plan) |
| Lowest monthly cost | $5.83 | $12 (single user) |
| Yearly plan | $84.95 | $32/mo |
| Money-back guarantee | 31 days | 60 days |
| The best deal (per month) | GET 60% off the annual plan | 14-day free trial |
Related blogs
Frequently Asked Questions (FAQs)
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Why use a data privacy app like PurePrivacy?
Data privacy apps like PurePrivacy automate the process of removing your personal information from data broker networks, saving you time and effort and reducing your digital footprint.
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Is it safe to share my data with privacy management apps?
It's crucial to exercise caution when sharing your data with any app, including privacy management apps. While these tools can be valuable in protecting your privacy, it's essential to choose reputable services and understand their privacy practices.
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Who collects my data online?
Your data can be collected by a variety of entities, including websites, social media platforms, data brokers, and government agencies, and can be used for a variety of purposes, such as targeted advertising, market research, and personalization.
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How can I protect my privacy on social media?
You can stay private by adjusting your privacy settings to limit who can see your posts, be careful about what information you share in your profile, avoid tagging yourself in photos or locations, and use PurePrivacy to manage your information wisely.
Bottomline
Data brokers, advertisers, and malicious actors relentlessly seek to collect, sell, or misuse your data for illegitimate purposes. With the rise of identity theft, phishing, and data breaches, it's essential to handle your personal information with care.
With PurePrivacy, you can take proactive steps to manage your privacy and reduce your vulnerability to online threats. However, maintaining anonymity online is equally essential. Be cautious about sharing personal details!
