Yellow Pages Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 12 February 2024
  • 14 mins read

Imagine a determined individual, facing her computer screen. She's heard about online privacy concerns and data collection, and today, she's taking action. She decides to opt out of

She starts by understanding what is all about. It's like the digital version of those bulky Yellow Pages. Businesses and people profiles are all there – from bakeries to auto shops, with info like hours and reviews. But it's not just businesses; there's a "People Search" option too. She could find anyone's name, address, or phone number. That's a lot of info at her fingertips.

But as she digs deeper, she realizes she can opt out. She goes through the steps, feeling empowered. It's a step towards keeping her info safe. If others do the same, the online world could become safer.

Disclaimer: While this story is a work of fiction, its essence draws inspiration from the ever-evolving landscape of digital privacy and data brokerage.

Key Takeaways

  • Yellow Pages are typically known as phone directories where business enlist their numbers. They primarily collect information like your name, social security number, age, email address, etc.
  • Intelius, a standard in data brokering, powers Yellow Pages search. Similar info is on other platforms, drawn from shared sources like government records, social media, and third-party databases.
  • Delve into the opt-out process with Yellow Pages to reclaim authority over your information and reduce your interaction with data brokers.
  • Discover how PurePrivacy presents a seamless solution for erasing your data from data broker records, promising an elevated level of privacy on the internet.

The partnership between Yellow Pages and data broker Intelius is a complex and influential force in the world of data aggregation. Intelius, a prominent player in the data brokerage industry, provides essential infrastructure to Yellow Pages and similar platforms. 

  • Yellow Pages partners with data brokers like Intelius.
  • Accesses diverse sources, including government records and social media.
  • Provides comprehensive information about individuals and businesses.
  • Includes contact details, addresses, and more.
  • Raises data privacy and security concerns.
  • Easy accessibility of public data underscores the need for stringent data governance.
  • Platforms like Yellow Pages offer opt-out options for data control.
  • Understanding this process is crucial for navigating and safeguarding personal information in a data-driven world.

Step 1: Go to the official website 

  • Visit the homepage of Yellow Pages Directory Inc. at
  • Type in your complete name or business name, along with the matching city and state in the search box.
  • Then, click the magnifying glass icon to start your search.
Screenshot of Yellow Pages' official webpage where you search for information
  • Look through the search results to find your listing at
  • Select your name or business name to access the profile form.
Screenshot of exploring results on Yellow Pages and specifying your need to remove the information
  • Once your profile page is visible, duplicate the URL of your listing.
  • Next, scroll down to the lower section of your profile details.
  • You'll come across the query. “Are you the business owner?”
  • Click the "Edit or Delete Listing" link next to it to start opting out.
Screenshot of initiating opt out by copying the relevant link and clicking "Edit or Delete Listing"
  • Insert the profile URL into the "Permalink" field. Opt for the "Delete – no Free" choice.
  • State the reason for your opt-out.
  • Complete the 'Contact Details' form and the CAPTCHA.
  • Finally, press the "Send Delete Request" button.
Screenshot of the area where you need to add the desired URL of the profile you want removed
Screenshot of verifying you're human and sending the request
  • A message will appear on the screen confirming the successful submission of your request.
Screenshot of confirmation request by Yellow Pages post opt out
  • Congratulations! Your profile will be taken down within 48 hours.
  • Should you still find your profile visible on their website, feel free to send a follow-up request to [email protected] or call them at (212) 918-4474.

Duration of this exercise: 5 - 15 minutes

Screenshot of PurePrivacy as a one-stop solution
  • PurePrivacy's Remove My Data feature combats this threat. Users provide basic details, and PurePrivacy sends data removal requests to 130+ data brokers. While verification isn't guaranteed, it confirms deletion from publicly accessible databases.
  • PurePrivacy offers a dashboard displaying data brokers and their collected information, with risk scores. Users can track removal requests, communicate with brokers, and receive weekly reports. Removal time varies, typically 30-60 days.
  • Understand data broker methods: Take some time to understand how they work, what data they gather, and how they use it. Stay in the know about privacy laws to stay current.
  • Check privacy policies: Read through the terms of service and app details carefully. Watch out for any data sharing with third parties, including data brokers.
  • Keep personal info safe: Be careful with private data on the web, especially on social media. Update privacy settings regularly.
  • Use opt-out choices: Check if data brokers offer ways to opt-out. If possible, remove your info from their records.
  • Monitor constantly: Keep an eye on your online accounts and money matters. Look over credit reports for accuracy and catch any unauthorized access pronto.
  • Spread the word: Tell friends, family, and coworkers about privacy online. Get them motivated to protect their data too.
  • Smart devices
  • Social media
  • The internet

Opting out manually from Yellow Pages

  • Navigate to Intelius’ Opt-Out page
  • Search for your name within their database.
  • Select the record that contains your information.
  • Put your email in to submit the opt-out request.
  • Look for the verification email in your inbox. This step is crucial, as your opt-out request requires clicking the confirmation link in the email to be processed.
  • The opt-out request will then be processed and the information removal will take a few days.


  • Launch the app (10 seconds)
  • Create a profile (10 seconds)
  • Give consent (10 seconds)

Frequently Asked Questions

  • Are Yellow Pages legit?


    Yellow Pages is a credible business directory, operating for years, offering business listings, contact details, and more. Although traditional printed directories have waned due to online search and marketing growth, Yellow Pages now emphasizes digital platforms. Verify and cross-reference information when using any online directory

  • What are the types of Yellow Pages available out there?


    Publishers' choices for available advertising space range from strong names to four-color dual-page adverts ("double trucks"). The most popular Yellow Pages in the US are Yellowbook, Superpages, AT&T Real Yellow Pages, DEX One's DEX, and Yellowbook.

  • How do Yellow Pages get my information?


    Various techniques are employed to acquire business listings intended for publication. Yellow Pages directories, produced by local phone companies, utilize their client rosters and incorporate business listings furnished by incumbent local exchange carriers (ILECs).

  • How many businesses are enlisted in Yellow Pages?


    Featuring a count of nearly 20 million operational enterprises, Yellow Pages stands as one of the globe's most renowned business directories.

  • How long does it take to opt out of Yellow Pages?


    Once the removal request has been submitted, the process will be completed within 48 hours.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!