Yellow Pages Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 10 May 2024
  • 9 mins read

Thick phone books like the Yellow Pages may appear archaic in the digital age we live in today. However, persistent internet listings and undesired deliveries continue to be frustrating and risk data leakage. 

Over the last ten years, the number of data breaches in the US has skyrocketed, rising from 447 in 2012 to over 1,800 by 2022.

There are options to opt out of having your information removed from the Yellow Pages and to no longer get physical copies. 

We'll look at manual processes and utilizing services like PurePrivacy to make the Yellow Pages opt-out method more efficient.

Key Takeaways

  • Yellow Pages are typically known as phone directories where businesses enlist their numbers. They primarily collect information like your name, social security number, age, email address, etc.
  • The opt-out process with Yellow Pages helps reclaim authority over your information and reduce your interaction with data brokers.
  • Discover how PurePrivacy presents a seamless solution for erasing your data from data broker records.

What is

Thryv is the owner of, often known as, an online business directory established in the United States. It began as the digital replacement for the analog Yellow Pages phone directories in 2012.

While physical listings were the main focus of the original Yellow Pages, you can now locate local businesses, their contact details, reviews, and even specials on Additionally, it provides firms with marketing tools to enhance their internet visibility.

How Does YellowPages Collect Your Information?

The data you give them may vary depending on how you use their app or the YP website. 

Identification/profile information: 

The Yellow Pages require your basic information, including contact information, display name, password, gender, language preferences, date of birth (if applicable), email address, and/or phone number.


They gather the information you supply when you use their message feature to compose, send, or receive messages. Furthermore, they get the data you submit when you leave reviews or comments on a YP website.

Information about Marketing and Communications:

This data category comprises your communication preferences and your choices for getting marketing materials from YP. 

With your permission, they use your personal information to send you offers and promotions for goods and services that fit your interests.

How to Manually Opt-Out of YellowPages

YellowPages’ opt-out methods serve as your protective shield against data brokers. Follow these steps to opt out of YellowPages manually.

Step 1: Visit the homepage of Yellow Pages Directory Inc. Type in your complete name or business name, along with the matching city and state in the search box. 

Step 2: Then click the magnifying glass icon to start your search.

Step 3: Look through the search results to find your listing at Select your name or business name to access the profile form.

Step 4: Once your profile page is visible, duplicate the URL of your listing. Next, scroll down to the lower section of your profile details. 

You'll come across the query. “Are you the business owner?” Click the "Edit or Delete Listing" link next to it to start opting out.

Step 5: Insert the profile URL into the "Permalink" field. Opt for the "Delete – no Free" choice.

State the reason for your opt-out. Complete the 'Contact Details' form and the CAPTCHA. Finally, press the "Send Delete Request" button.

Step 6: A message will appear on the screen confirming the successful submission of your request.

Step 7: Congratulations! Your profile will be taken down within 48 hours. You should still find your profile visible on their website, feel free to send a follow-up request to [email protected] or call them at (212) 918-4474.

How to Opt-Out of Yellow Pages with PurePrivacy

PurePrivacy offers a comprehensive solution for everything you do online. PurePrivacy seeks to disable web trackers and remove your information from data brokers. Plus, integrate your social media accounts for better overall privacy protection.

How Does PurePrivacy Work?

Remove Data Opt-Out Automatically

PurePrivacy helps you delete personal information from data brokers or businesses that gather and resell personal information. As a result, you may see decreased targeted advertising and stay untracked online by businesses.

EnableTracking Blocker

PurePrivacy can plan the automatic removal of your search history, reducing the amount of data traces you leave behind. Furthermore, it can stop trackers used by third parties and advertising to keep tabs on your online activities.

Get Recommendations and Security Checkups

PurePrivacy provides automated security checks that examine your online accounts, including social media. After that, it offers suggestions for enhancing your privacy settings and maintaining the security of your accounts.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Opting out manually from Yellow Pages

  • Manually opting out of data broker websites requires a lot of time.
  • The manual opt-out process requires completing forms and going to particular websites.
  • Manually identifying each data broker is difficult.
  • There is a different verification process for manual opt-out, and there is no assurance of success.
  • Although opting out manually is free, it takes a lot of effort and time.


  • Faster data removal is offered by PurePrivacy, which sends automated requests to many brokers.
  • Minimal data is entered needed with PurePrivacy's user-friendly interface.
  • Conversely, PurePrivacy searches for and targets a broader variety of brokers.
  • You may monitor your progress and communicate with brokers directly using PurePrivacy.
  • Although PurePrivacy is a premium service, it saves time and effort.

Frequently Asked Questions

  • Is legit?


    Yellow Pages is a credible business directory, operating for years, offering business listings, contact details, and more. Although traditional printed directories have waned due to online search and marketing growth, Yellow Pages now emphasizes digital platforms. Verify and cross-reference information when using any online directory

  • What are the types of YellowPages available out there?


    Publishers' choices for available advertising space range from strong names to four-color dual-page adverts ("double trucks"). The most popular Yellow Pages in the US are Yellowbook, Superpages, AT&T Real Yellow Pages, DEX One's DEX, and Yellowbook

  • How long does it take to opt out of Yellow Pages?


    Once the removal request has been submitted, the process will be completed within 48 hours.

Streamline the Opt-Out Process with PurePrivacy!

The guide offers strategies, data broker insights, PurePrivacy's aid, and YellowPages opt-out methods. 

It explains manual and PurePrivacy options, considering their pros and cons.

Opt for better privacy practices and stay safe online!

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!