GFK Opt Out: Personal Information Removal Guide 2024

  • By Muhid Suleman

    Muhid Suleman

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    Muhid Suleman, An expert writer from Pureprivacy's content team, Dedicate to make data privacy simple and accessible for you. Muhid, Our Content Wizard, weaves tales about online privacy using simple and user friendly procedures. He firmly believes that online privacy is your right and a big deal in the digital jungle.

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  • 9 February 2024
  • 11 mins read

Over 75% of Americans are concerned about their digital privacy and security. Data breaches are on the rise, and scammers and identity thieves now easily access people’s data on data brokers like GFK. 

You should opt out now to protect your digital privacy and data and avoid being scammed. This GFK opt-out guide will show you how to remove your data from GFK and protect your data.

Key Takeaways

  • GFK is a special digital solution and consulting service. They turn real-time availability into crucial information.
  • GFK is a company that has been in the market for more than 80 years. They have won consumers' trust worldwide as they solved critical questions in the decision-making process.
  • GFK groups collect your data and use it for the purposes they collect it for and reasons consistent with the source of their collection.
  • You can choose to opt out of GFK and protect your information.
  • Learn how to opt out of GFK using PurePrivacy, a convenient third-party platform that helps you reduce your digital trail.

What is GFK, and What Does it Do?

GFK is an enormous market research company in Nuremberg, Germany. In 2023, the company collaborated with NIQ to form a remarkable global reach.

GFK means “Growth from Knowledge”. The company has been running successfully for approximately 89 years and has offered a lot of help to its clients regarding decision-making.

The company grows through understanding how its customers’ buying behavior and power of forces affect its brands, markets, and media trends.

They collect and analyze people’s data to predict market trends and provide analysis for businesses. Leaving your data on this platform puts you at risk of scams or identity theft. You should opt out now to prevent such incidents. 

How GFK Collects Your Personal Information

GFK collects personal information you provide when you directly interact on their website. Some of the core data they collect from users include:

  • Names
  • Addresses
  • Phone numbers
  • Payment details 
  • Personal preferences
  • Email addresses

Contact them via phone calls, emails, and online posts also give them access to your personal information. They also go as far as amassing users’ data from public sources, including:

  • Social media
  • Government websites 
  • Public records

Like many data brokers, GFK can collect your personal information via cookies and relative technologies; this is now a norm in the data brokerage industry. 

How GFK Uses Your Personal Information

GFK uses the data they have collected about you for several purposes. They use it to directly communicate with you and keep you updated on their terms and policies, sweepstakes, panel rules, incentives,  and other activities based on your socio-demographic profile.

If you are a service provider, existing, or potential customer of GFK products, they use your data to establish and render business connections with you.

Aside from using your data for GFK market research, they also use your personal information for the following purposes:

  • To respond to requests. 
  • To request your participation in customer feedback surveys. 
  • To set up events that you have enrolled for.

Why Is Opting Out of GFK Important?

Some of the core benefits of opting out of GFK include the following:

  • Your personal information will no longer be accessible to scammers and identity thieves. 
  • GFK will no longer be able to sell or share your personal information with their partners. 
  • You will experience minimal targeted ads. 
  • Opting out will restore your digital rights. 

How to Remove Your Data from GFK

GFK opt-out is possible with two methods. 

You can visit their home page and then click on Account Settings to get some steps on how you can erase your details manually. Moreover, PurePrivacy provides a default opt-out feature.

PurePrivacy is fast and easy.  This method doesn't only help you reclaim your digital privacy; it assists you in opting out of the database of multiple data brokers automatically. 

Method 1: The Basic Opt-Out Procedure (Manual) - The Official Way of Opting Out

Step 1: Visit the Homepage

Step 2: Click on Privacy Notice

  • Scroll to the bottom of the page and click on privacy notice.

Step 3: Click GFK US Privacy Policy

  • Scroll down to the bottom of the page and click “GFK US Privacy Policy.”

Step 3: Fill out the opt-out form

  • The next step is to fill out the “Do Not Sell My Personal Information” form.
  • Click to submit your request. 

They will send you a confirmation email once they remove your data.

Method 2: Opt-Out with PurePrivacy - The Simple Way to Remove Your Data 

Screenshot of PurePrivacy's homepage

PurePrivacy offers an all-in-one digital solution for protecting your data across different platforms. It is user-friendly and allows you to remove your data from GFK as well as the majority of other data brokers, automatically.

PurePrivacy gives you full rights and ownership over your social media posts. Therefore, you can maintain control over your online space. Additionally, you can monitor the postings you do not want other people to see.

If you want to use PurePrivacy to remove your personal information from GFK, here’s how it works:

PurePrivacy Request Data Brokers to Delete Your Data

With their consistent invasive tracking, data brokers make it unbearable for Internet users to surf the Internet. They are aware of your habits, and you will not have any digital choices of your own. They do all these just for marketing purposes. 

PurePrivary recognizes these risks and knows how best to avoid them. They ask data brokers to take down your personal information to ensure that it does not infringe on your privacy.

PurePrivacy Helps You Manage Your Privacy Settings

If you want to ensure your digital privacy, you must protect yourself from scammers, hackers, and other cybercriminals. PurePrivacy helps you manage the privacy settings of your social media accounts, allowing you to determine who can access your online space.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy

Manual Opt-Out Method

  • You must provide additional personal information when opting out
  • Your 100% involvement is required
  • Might take weeks or months for your data to be removed
  • You can’t track the removal of your data or have control over it


  • No additional data is required; just your consent is needed
  • Will set preferences earlier for you
  • Removes your data from dozens of data brokers quickly and more efficiently
  • Will monitor data brokers until they remove your data

Frequently Asked Questions (FAQs)

  • What kind of information do they collect?


    GFK collects your social media records, employment records, device type, phone number, and email address.

  • Is GFK safe to use?


    Despite GFK's ability to populate desired results, customers are concerned about possible data breaches and unapproved charges. How your data is handled and secured determines its level of safety.

  • How does GFK collect my data?


    GFK collects your data through different sources, including direct interactions, publicly available sources, marketing consent, cookies, third-party providers, and legal organizations.

  • Can I opt out of GFK and reclaim my Privacy?


    Yes, you can opt out of GFK completely. This platform allows you to submit an opt-out request manually or use a privacy firm like PurePrivacy.

  • How Long will GFK take to process my opt-out request?


    GFK might take 48 hours to process your opt-out request. They may also take longer depending on how many users have requested to opt out of their database.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Your Privacy Matters

Data privacy and security are not guaranteed on platforms like GFK. You can be scammed or have your identity stolen if you don’t opt out of this platform. PurePrivacy can help remove your data from all data brokers, reduce your digital footprint, and safeguard your online privacy. Opt out now to protect your data.