Fifty Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 13 February 2024
  • 12 mins read

The Yahoo data breach in 2017 affected over 3 billion accounts. Both big and small firms, including data brokers like Fifty, often experience data breaches. And, these breaches cause people to lose a lot of money or have their identity stolen. 

You can avert the dire consequences of data compromises by opting out of data brokers. This Fifty opt-out guide will show you how to remove your personal information from this platform. 

Key Takeaways

  • Fifty is a data broker company based in London with a focus on digital analytics and ad tech.
  • Fifty analyzes data on people via web analytics such as Facebook, Twitter, and Instagram.
  • The data collected by Fifty is mostly used to design targeted advertisements, enhance digital marketing, and generate audience insights.
  • You can opt out of Fifty through its website or PurePrivacy.
  • With PurePrivacy, users can decide what to show their digital footprint about and not get linked to different data brokers like Fifty.

What is Fifty, and Does It Work?

Fifty is a marketing tool driven by human intelligence and contextual targeting. It assists its clients in creating and revising media buying tactics, utilizing cutting-edge technologies to reach audiences in diverse channels.

The firm analyzes data on user segmentation with human reasoning, media execution options, and sustainable technology. Its method involves using network science, graphs, and artificial intelligence to display social behavior.

In its advertising strategy, it employs semantic analysis and dynamic creative optimization. It gives a good user experience by displaying meaningful and coherent adverts. 

Fifty collects information from different partners and sources. The data is then divided into branded and non-branded categories for integration with DSPs (demand-side platforms) and DMPs (data management platforms). It serves ad placements and digital advertising campaigns.

Such practices raise privacy concerns, and many are worried about how the company uses their data without their knowledge. You should be worried, too.

How Fifty Collects Your Personal Information

Fifty gathers information in two forms. These are; 

Social Media Platforms

Facebook, X, Instagram, etc., are the primary sources of data for Fifty. Network science is applied in conjunction with some forms of artificial intelligence (machine learning algorithms) to analyze and interpret raw data into usable information. Secondly, it can also analyze how people make use of social media.

Web Data

Fifty uses semantic analysis to identify individuals using web-based information. This helps it in dynamic optimization and keyword matching for advertisements. It uses cookies for user-level data collection.

How Fifty Uses Your Personal Information

Fifty gathers data about several individuals for different purposes. These purposes include: 

Marketing Strategy

The acquired data is crucial in the formulation of a human-first marketing strategy. Furthermore, it gives them more information on what contextual targeting will give, which enhances the media buying strategies of its clients.

Audience Insights

Fifty collects data from individuals to analyze its social and web information.  This is used by Fifty to determine how people can be related to one another. Thus helping it form parts that could easily be incorporated into any trading platform.

Audience Activation

Fifty converts big data – audience-collected information- into valuable intelligence. It uses network science, AI, and human analysis to do so and then deploys this data on all its online platforms.

Audience Management

It also uses this information to market its products and services as provided by its brands using key marketing advantages about its consumers’ database. 

Targeted advertising

The company also uses the collected data to send targeted ads to certain individuals. The adverts are tailored to users’ tastes, search patterns, and marketing trends.

Why is Opting Out of Fifty Important?

Gone are the days when you can do nothing about the collection and usage of your personal information. Many have fallen victim to scams and identity theft because their information is easily accessible online.

You can only redeem yourself from the data privacy mess out there and protect your data by opting out. Not utilizing this opportunity might leave you vulnerable to cybercriminals and scammers. I’m pretty sure you don’t want to be a victim of such events.

How to Remove Your Data from Fifty

If you want to be safe while still keeping your digital footprint in check, Fifty is a platform you may consider opting out of. There are two methods to achieve this, which are:

  • Manual: Opt out of Fifty via its platform.
  • Automatic: Opting out of Fifty through PurePrivacy.

Method 1: The Basic Fifty Opt-Out Procedure (manual).

With Fifty, you get a chance to take on the opting-out rights that are associated with its website. Follow this procedure to remove your information from its platform manually:

Step 1: Make the request that your personal data be erased.

  • Send an email to [email protected]
  • State your request to have your information removed from its database.
  • Give this information so that it may work with you, such as your name, address, and email address.
Screenshot of Fifty's homepage

Fifty promises to reply to your data removal request within a period of 45 days. It will delete the information from its database.

Method 2: Opting Out with PurePrivacy - Your Effortless Opt-Out Solution

Screenshot of PurePrivacy's homepage

Automating the opt-out of Fifty through a digital solution platform called PurePrivacy. In less than five minutes, you can easily opt out of Fifty using PurePrivacy.

You probably also have data with Fifty and other data brokers’ sites. Let PurePrivacy swiftly reclaim your privacy by opting you out across these platforms:

Request Removal on Your Behalf

PurePrivacy will ask the data brokers’ databases to delete the information about you. It would tell you information brokers who have your information and help you realize the risks involved in your data.

Block Online Tracking and Personalized Ads

PurePrivacy is a powerful solution platform that allows you to see where your information or data is stored, shared, or disclosed. It also equips you with what to do to stop it. Thus, you can avoid being tracked online and/or prevent targeted ads.

Social Media Privacy

This platform increases social media privacy and recommends privacy settings depending on user susceptibility. Therefore, guarding against revealing personal information on social media accounts.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy 

Manual Opt-Out Method

  • Requires you to send an email
  • You might have to send multiple emails before your data is removed
  • Complete deletion of your data is not guaranteed
  • You will be required to verify your identity, meaning you have to send more personal information


  • Automatically removes your data from Fifty
  • Contacts and monitors all data brokers with your data until they remove it
  • Does not require your input
  • Complete deletion of your data is guaranteed

Frequently Asked Questions (FAQs)

  • Is Fifty safe to use?


    Fifty provides caller identification services, but such actions have caused worries among customers because of the leakage of private information with undue billings. The security and handling of the data determines safety.

  • How does Fifty collect my data?


    Fifty collects information on you when you get and use its services. This includes data about you and the device you use to interface with its services.

  • Why should I opt out of Fifty?


    Leaving your information at Fifty puts you at risk of identity theft and scams. Fifty can also misuse, abuse, sell, or share your personal information with other entities, which raises privacy and security concerns.

  • How can I opt out of Fifty’s data collection?


    You can write to Fifty by sending an email to [email protected] to opt out. State your request and include the necessary information in the message. Your request will be processed by Fifty, and will reply to you in due course within 45 days.

  • How long does it take to opt out of Fifty?


    Opting out of Fifty only takes a few minutes. You have to send an email to request the removal of your data. Follow-up emails might be required if you don’t get a response within a few days.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Your Privacy Matters

Your data privacy is important, and you should do everything possible to protect it. Data breaches occur frequently, and you can lose a lot of money or have your identity stolen when it happens. Opting out is the surest way to protect your privacy and data. You can remove your data from these platforms and protect your privacy with solutions like PurePrivacy. It will also reduce your digital footprint and restore your privacy rights.

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