Sonobi Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 9 February 2024
  • 12 mins read

About 90% of Americans have privacy concerns due to how data brokers access and use their personal information. The only way to protect your data and digital privacy is to opt out of data brokers like Sonobi. 

This step-by-step Sonobi opt-out guide will show you how to remove your data from this platform and protect your digital privacy.

Key Takeaways

  • Founded in 2012, Sonobi is a digital advertising technology company. It is a border enterprise that connects publishers, advertisers, and their respective target audiences.
  • Sonobi has created a platform to ensure authentic connections and transparency in the digital advertising world.
  • You can opt out of Sonobi to prevent the misuse and abuse of your data by opting out manually or using PurePrivacy.
  • PurePrivacy simplifies the opt-out process from with a convenient "Remove My Data" tool, which will remove data automatically.

What Is Sonobi, and What Does It Do?

Sonobi is a digital advertising firm established in 2012. It independently aims to create a marketplace rooted in fairness and equity, with publishers directly linked to advertisers and their respective audiences.

JetStream is the mainstay of Sonobi's technology. Sonobi is, therefore, unique in the world of digital advertising because it's moved away from impression-based advertising toward people-centric marketing.

In its work, Sonobi collects various kinds of information, including:

  • Contact details 
  • Server logs
  • Geolocation information

The company uses this information to operate, monitor, and improve its site and service as well as for the presentation of personalized experiences.

In addition, Sonobi cooperates with third-party analytics vendors and advertisers, providing targeted advertising.

Your personal information is not safe on this platform, as cybercriminals can easily access and use it for their illicit activities. 

How Sonobi Gathers Your Personal Information

Sonobi uses a transparent and thorough method to gather data. These are sources the company gathers multiple information from:

Contact and Personal Information

When you go through their site and fill out forms, Sonobi gathers information such as:

  • Names
  • Email addresses
  • Postal addresses 
  • Phone numbers
  • Job titles

Server Logs

Sonobi gathers Information from individual access that a typical web server stores, including IP addresses, user agent strings, and referral URLs.


To help navigate and personalize experiences, Sonobi stores data on users 'devices in both session cookies and persistent cookies.

Third-Party Analytics Providers

Sonobi collaborates with analytics services to monitor site and service usage, gathering data through cookies and other technologies for reporting.

Geolocation Information

When the user agrees, Sonobi can gather detailed geolocation data by accessing browser location services. 

How Your Data Is Used

With your data gathered from different sources, Sonobi creates a fair and equitable media marketplace. Some critical applications include:

Operating and Improving Services

Sonobi’s site and services run on data.  They use your data to offer their best service.

Advertising and Marketing

By gathering your information, Sonobi advertises and markets its services to provide the most useful information to its users.

Client Services

When clients interact with Sonobi's digital properties, data gets shared for tailoring, analyzing, and fine-tuning interest-based advertising.

Service Providers

Sonobi may provide business-related data to third-party companies, such as hosting, technical assistance, and customer service.

Business Transfers

If there’s a merger or other corporate event, all data collected will be transferred to the surviving entity or those acquiring pursuant to privacy commitments.

But that’s not all, as Sonobi can also sell or share your data with its partners. 

Why Is Opting Out of Sonobi Important?

Deleting your personal information from Sonobi can reduce threats arising from online tracking and protect your data and privacy. Millions of users fall victim to scams and identity theft yearly; opting out will ensure you don’t fall victim to such circumstances.

Opting out will help protect your data from being sold or misused. It would also help you reclaim your privacy rights and prevent marketers from sending you targeted ads. 

How to Remove Your Personal Information from Sonobi

Once you recognize the need for data privacy, you will realize that your data should not be left on any site. The first step for data privacy is opting out of Sonobi. The methods to opt out will be analyzed in this section.

Method 1: The Basic Opt-Out Procedure (Manual)

Step 1: Go to Sonobi’s website

Step 2: Click ‘Do Not Sell My Personal Information’

  •  Navigate to the bottom of the page and click “Do Not Sell My Personal Information.”

Step 3: Redirection

  • Clicking on the “Do Not Sell My Personal Information” link will redirect you to the privacy page. 
  • On the privacy page, click “Do Not Sell My Information.”

Step 4: Send an opt-out request email

  • Click on the link above will launch your email application. 
  • Clearly state your reason for contacting them, which is to remove your data from their system. 
  • The email already had a subject and template. You only need to provide your name, phone number, address, and other information, which they would use to check you out.

You will get a response regarding the success of your opt-out request. 

Method 2: PurePrivacy Power-Up: Opting Out Made Effortless and Swift

Screenshot of PurePrivacy's homepage

When it comes to maintaining online privacy, PurePrivacy is the most efficient tool. It's an easy way to remove oneself from a data broker’s database. And what makes PurePrivacy our ally in the war to protect personal information?

Uncomplicated Unsubscription

PurePrivacy's new "Remove My Data" tool makes it a child's play to opt out of Sonobi. Don't worry about tedious procedures; just a few clicks and all your data will be wiped off. Another thing is that you don't have to type the emails out yourself. PurePrivacy makes opting out simple.

Effortless and Hassle-Free

That's where PurePrivacy comes in. No more need to search through Sonobi's website, fill out a form, or send long opt-out emails. The platform makes opting out simpler and easier all around.

Beyond Data Broker Opt-Outs

PurePrivacy is a genuine tool for protecting privacy and can help protect social media privacy. You can avoid spilling confidential information by accident and reduce how much information is available to others about you.

Comprehensive Digital Footprint Management

PurePrivacy takes this idea one step further, providing complete digital footprint management. A data broker stopper is better than nothing. In any case, it clears your online search history and blocks online trackers. PurePrivacy does it by blocking these trackers and creating a more secure online browsing environment.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy

Manual Opt-Out Procedure

  • Requires active involvement in the opt-out process
  • You have no control over the opt-out process
  • Complete deletion of your data is not guaranteed
  • Removes your data from only Sonobi

PurePrivacy Privacy Tool

  • Minimizes involvement; only your consent is needed
  • Functions automatically to remove your data and secure your privacy
  • Ensures permanent data deletion according to set preferences
  • Removes your data from multiple data brokers

Frequently Asked Questions (FAQs)

  • What information does Sonobi collect, and how is it used?


    Sonobi collects contact information and server logs and uses cookies for a bespoke experience. This information is used to operate and improve their site and services, enhance user interaction, deliver targeted advertising, etc.

  • Are there any other ways to opt out of Sonobi?


    Yes. Besides opting out manually through its website, Sonobi offers other ways to opt out. PurePrivacy is a proven and reliable opt-out mechanism from Sonobi's database.

  • How long will I wait before the Sonobi opt-out takes effect?


    You’ll need to allow Sonobi a reasonable amount of time to process your opt-out request after submitting it. The timing may be different, but Sonobi will reply to opt-out requests promptly.

  • How does the Sonobi opt-out procedure work?


    The Sonobi opt-out process includes following links on various pages of the platform's website and filling out a data removal form. You will then receive a confirmation email to check your request.

  • How long does the Sonobi opt-out process take?


    Sonobi's manual opt-out procedure is cumbersome and takes a lot of time. The opt-out process can take you up to 10 minutes.

  • What's the fastest way to opt out of Sonobi?


    To have your data removed from Sonobi and over 130 other data brokers as quickly as possible, use PurePrivacy's automatic opt-out process. It has a high success rate and gives you control over your data.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Your Privacy Matters

In the first, second, and third quarters of 2023 alone, over 200 million people were affected by data breaches. You will likely join that list in the next few months if you leave your data on data brokers like Sonobi. Leverage the power of PurePrivacy to opt out of all data brokers with your personal information and enhance your digital privacy.