Comscore Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 15 February 2024
  • 10 mins read

In the first, second, and third quarters of 2023 alone, over 200 million people were impacted by data breaches, leading to scams and identity theft. Most of these events are a result of data brokers like Comscore sharing and selling people’s personal information to marketing companies. 

We created this Comscore opt-out guide to show you how to remove your data from Comscore and reclaim control over your online privacy.

Key Takeaways

  • Comscore is a globally known platform that provides insights into consumer behavior and media consumption.
  • Comscore's services involve collecting and processing vast amounts of data to deliver comprehensive reports and analytics to its clients. 
  • You can opt out of Comscore and remove your data from their database manually on their website or using a third-party tool - PurePrivacy. 
  • PurePrivacy is a data privacy tool that can opt out of dozens of data brokers in less than a minute. 

What is Comscore?

Comscore Inc. is a market research company analyzing digital consumption behavior trends to produce various reports about consumer preferences and interests. 

Its online market research community has millions of participants who are interested in voicing their opinions through survey responses and activities. 

Comscore provides data routinely cited by major media outlets and relied upon by some of the world’s largest media companies, advertisers, and film studios.

Underneath its operations lies the collection and usage of users’ personal information. Without your data, there would be no Comscore, and leaving your data on the platform can be detrimental to your security and privacy. 

How Comscore Collects Your Data

Comscore collects data about users' online activity through various means. When users visit Comscore's website or use its mobile application, Comscore may automatically create logs regarding their activity. 

It also collects people’s personal information from the following sources:

  • Social media
  • Public records
  • Government websites 
  • Voter records 

Besides getting access to your personal information when you use their services, Comscore also gets your data from other data brokers. 

How Comscore Uses Your Personal Information

Running its operation is the number one reason Comscore collects your data. This means studying your data and producing detailed reports on what you like and don't like.

Understanding user preferences helps Comscore ensure that its products and services satisfy consumers 'diverse needs. This information provides a basis for developing and improving products and services.

Besides using it to power its operation, Comscore can share your data with its partners. Regardless of what they do with it, your data is not safe on this platform, and you should opt out to protect it.

Why Is Opting Out of Comscore Important?

Americans lost over $2.5 billion to scams in 2023, and that number is likely to surge higher in the coming years. Leaving your data on data brokers like Comscore puts you at risk of identity theft and scams. 

Opting out will prevent your data from being misused and falling into the hands of scammers, identity thieves, and cybercriminals. It would also help restore your privacy rights and prevent marketers from sending you targeted ads. 

How to Remove Your Data from Comscore

Comscore allows users to control the extent of data collection and usage through its ScorecardResearch service. Here are the two primary methods of opting out of Comscore.

Method 1: The Basic Opt-Out Procedure (Manual)

Step 1: Visit the Comscore Data Subject Rights Page

Screenshot of Comscore's Data Subject Rights page

Step 2: Fill out the details form

  • Comscore needs additional information from you to verify the information you want to remove
  • Scroll down and fill out the form
Screenshot of Comscore;'s opt out form

Step 3: Tick the boxes

  • There are different boxes to exercise your data rights.
  • Please tick the appropriate ones (Delete my personal information, opt out of selling personal information, opt out of using sensitive personal information).
  • Tick the boxes verifying your information.
Screenshot of Comscore's opt out policy

Step 4: Submit and wait

  • Click on Submit.
  • Wait for the verification email and verify your request.

Once your request has been verified, it will be processed and reviewed in a few weeks. Once your request is approved, your information will be removed from the website. 

Screenshot of Comscore's opt out confirmation

They will verify and process your request, but this will take a few days or weeks. 

Method 2: Opt-Out with PurePrivacy - Effortless Protection for Your Personal Information

Screenshot of PurePrivacy's homepage

Are you looking for an easier and much faster way to remove your data from data brokers like Comscore? What if I told you that you don’t have to break a sweat to opt out of data brokers anymore? 

Yeah, that’s right! With PurePrivacy, you can opt out of Comscore and dozens of other data brokers in just a minute. 

Other benefits of using this tool include:

Multiple Opt-Outs

You know how daunting it can be to complete a data broker's opt-out form and wait until your data is removed from the platform. PurePrivacy will handle the process for you. 

Social Media Privacy

PurePrivacy will analyze your social media accounts to recommend settings that will prevent you from giving out sensitive information online.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy

Manual Opt Out

  • Lengthy and time-consuming process
  • Opts you out of only this website
  • Your input is required to opt you out
  • Follow-up emails might be required if the opt-out is unsuccessful


  • Automatically removes your data and protects your privacy
  • Opts you out of dozens of data brokers
  • Monitors data brokers until they remove your data
  • Guarantees data deletion, block trackers, and reduces your digital footprint

Frequently Asked Questions (FAQs)

  • How can I opt out of Comscore's data collection?


    Comscore allows you to opt out manually through their website. You can also opt out via third-party apps like PurePrivacy.

  • How does Comscore use my data in interest-based advertising?


    Comscore uses ScorecardResearch Tags to create personalized advertising experiences based on user interests and behaviors.

  • Can I still participate in market research if I opt out?


    Yes, Comscore often allows users to opt out of certain data collection activities while still participating in market research.

  • How long does it take for a Comscore opt-out request to be processed?


    The verification process and review may take a few weeks after submitting a manual opt-out request on Comscore's website. Once approved, your information will be removed from the website.

  • Will all my data be removed from Comscore once I opt out?


    No. It takes about two years for Comscore to remove your information from its website totally.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Your Privacy Matters

Identity theft cases are increasing significantly, over 1.4 million cases reported in 2022 alone. The misuse and abuse of users’ personal information on the database of data brokers is one of the major causes of identity theft and scams. I’m sure you don’t want to join that number in the coming months. Opt out to remove your data from data brokers like Comscore and protect your digital privacy. Use PurePrivacy for a streamlined and more successful opt out.