Appier Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 13 February 2024
  • 13 mins read

2022 was horrible for many Americans, as they lost over $8.8 billion to scams. These scammers often get people’s details from people-search platforms and data brokers like Appier. 

Opting out is the only way to protect yourself and your digital privacy; we are here to help you do that. Follow our streamlined guide to pull your data off Appier and enhance your online safety.

Key Takeaways

  • Appier operates as a software-as-a-service (SaaS) firm, harnessing the capabilities of artificial intelligence to make business decisions.
  • Appier will collect your data through the cookies placed by its business partners on their own websites or from the website or mobile applications of third-party partners authorized to collect such data.
  • You can opt out of Appier manually or through the use of PurePrivacy. 
  • PurePrivacy is the fastest way to remove all traces of your data from data broker platforms in a matter of seconds.

What is Appier, and What Does It Do?

Appier is a software-as-a-service firm utilizing AI to make business decisions. Established in 2012 with a mission to democratize AI, the company's products aim to help businesses comprehensively understand their customers. 

By anticipating customer preferences and actions, Appier enables companies to make informed decisions, leading to improved business results. 

Furthermore, Appier believes in giving all and sundry the possibility to shape their very own course and the equipment to grow and enhance the business enterprise objectives in constructing an environment in which every worker seems like a valued contributor.

Your personal information and that of millions is what’s powering Appier. Your data’s safety cannot be assured since the company can share and sell it at will. Opting out is the only chance to save your data and protect yourself. 

How Appier Collects Your Personal Information

Appier may be characterized as both a records controller and a data processor.

In the position of a data controller, Appier, both independently or at the same time with its business companions, determines the reason and approach of collecting and the usage of your data.

You may receive information from Appier or its business partners regarding the collection, usage, and/or consent for your data, as applicable.

In the capacity of a data processor, Appier may process data on behalf of its business partners as part of its obligations. Appier collects various information, including:

  • Names 
  • Home addresses 
  • Email addresses 
  • Phone numbers
  •  Job titles

They collect most of these details from various sources, including:

  • Public records
  • Voter records
  • Tax records
  • Government websites
  • Social media

Furthermore, when you visit the Appier website for browsing, reading, or downloading information, your web browser will automatically send them (and they may retain) details such as your Internet domain, Internet Protocol (“IP”) address, type of browser software, operating system, and the date and time of your access.

To deliver its services, Appier additionally collects records via cookies placed via its business partners on their respective web spaces or from the websites or cell programs.

How Appier Uses Your Personal Information

Appier collects and uses people’s personal information to maintain the functionality of its website. This consists of:

  • Figuring the range of visitors and the web pages visited. 
  • Enhancing its accessibility and value 
  • Ensuring the website has the right capability. 

They additionally accumulate, use, and store your data for the purposes of:

  • Enhancing, delivering, and customizing the goods and/or services they offer. 
  • Sending ads and different communications related to their commercial enterprise. 
  • Offering you records, merchandise, and services that you request from them. 

Appier may share your records with its associate entities and other business companions, which might also include contractors, provider companies, or providers appearing on its behalf and underneath their instructions, regardless of their location.

Selling your data to their partners and other companies is also part of the mix. You can’t trust them with your data, so opting out is the best option you’ve got.

Why is Opting Out of Appier Important?

Some of the benefits of opting out of Appier include:

  • Protection against cybercrimes like scams and identity theft. 
  • Minimal targeted ads on your screen when surfing the web. 
  • Appier cannot share or sell your personal information to other organizations. 
  • Opting out helps restore your digital rights and gives you control over your data. 

How to Remove Your Data from Appier

If you are concerned about your information and want to opt out of Appier's records collection, there are two methods you can apply.

Method 1: The Basic Opt-Out Procedure (Manual)

Any person who wishes to opt out or exercise data subject rights in accordance with applicable privacy regulations can do so freely and at any time by submitting the "online Data Subject Request Form" or downloading, printing, and completing this hard copy and then posting to the assigned address which they indicate in the form. For the online version, here are the procedures:

Step 1: Visit the Appier website.

Screenshot of Appier's homepage

Step 2: Get to the bottom of the homepage

  • Click the “Do Not Sell/Share My Personal Information”.
Screenshot of Appier's footer

Step 3: Find “Data Subject Request Form”.

  • Find where you see the “Data Subject Request Form (online version) within the paragraph.
  • Select the "Data Subject Request Form".
Screenshot of Appier's 'Do Not Seel My Information' page

Step 4: Fill out the Appier form”

  • Fill out your personal information, including your email address.
  • After entering your country and state, you will be asked to select your request type. Choose “Right to Opt-Out - Not Share or Sell My Personal Information.”
  • Type in your request details.
  • Then, confirm that you are not a robot.
  • Other documents to support your request can be attached
  • Tap on the “Submit” icon to submit.
Screenshot of Appier's opt out form

An email confirming your identity will be sent to you.

Step 5: Confirm your identity

  • Check your email inbox for the confirmation link.
Screenshot of email received for confirmation of opt out from Appier
  • Click on “Confirm Email” to Finalize the process. 

Your request will be reviewed and your details removed in a few days or weeks. 

Method 2: Opt-Out using PurePrivacy - The Quickest Way Out

Screenshot of PurePrivacy's homepage

PurePrivacy provides a more efficient and effective opt-out procedure for several data collection companies, including Appier. With their assistance, users can reduce the stress of withdrawing their personal information from various data brokers. Below is a brief summary of how the platform can assist you as a user:

Request Data Removal on Your Behalf

PurePrivacy makes a request to data brokers, asking them to take down your information from their systems. Their platform will show you all the data brokers using your information and assist you in identifying potential risks. With a single click, you can delete your data from all data brokers. 

Social Media Privacy

Using the PurePrivacy platform, you would also be provided with improved social media privacy. It would suggest a setting depending on how vulnerable your privacy settings are. This will ensure you are never exposed to the risk of disclosing private information on social media. 

Safeguard Yourself from Trackers and Advertisers

PurePrivacy also informs users who have access to their data, how it's being used, and how to stop it from being accessed.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy

Manual Opt-Out Method

  • Requires your intervention
  • You do not have direct control
  • Typically involves your input
  • It may involve technical settings
  • The opt-out process can be detailed


  • Works automatically to secure your privacy
  • Will set preferences earlier for you
  • Works in the background
  • Easy to use
  • Just works in a single click

Frequently Asked Questions (FAQs)

  • How does Appier work?


    Appier is a risky records broker platform that collects and stores customers’ information in a hazardous way which in turn invites hackers, opportunists, online identity thieves, and all forms of assaults that can get definitely nasty.

  • Why should I be concerned about Appier's data collection?


    Appier is publicly available and, as such, raises questions about its security as a breach of this info will result in misuse if it eventually falls into the hands of the wrong individual.

  • What are the benefits of using Appier?


    Enhanced customer engagement, higher marketing effectiveness, and reduced marketing costs are some of the benefits Appier offers.

  • Where can I learn more about Appier?


    It is easy to learn more about Appier by reading their blog post on their website or by following their social media channels.

  • How long will it take for Appier to remove my data?


    Once you complete the opt-out process, you’d have to wait for a few weeks or a month for the team to remove your data from their system completely.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Opt Out Now to Protect Your Data

Many hackers and cybercriminals are always on the hunt for people’s data and personal information. Your personal information is highly valuable and can cause a lot of havoc in the wrong hands. Appier’s data collection practices and usage are raising privacy concerns. You should wait to be a victim before opting out. Use PurePrivacy to opt out immediately and protect your data.