Cybba Opt Out: Personal Information Removal Guide 2024

  • By Muhid Suleman

    Muhid Suleman

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    Muhid Suleman, An expert writer from Pureprivacy's content team, Dedicate to make data privacy simple and accessible for you. Muhid, Our Content Wizard, weaves tales about online privacy using simple and user friendly procedures. He firmly believes that online privacy is your right and a big deal in the digital jungle.

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  • 12 February 2024
  • 10 mins read

There were over 1,800 data breaches and exposures in 2022, and more than 422 million individuals were affected. 

Leaving your data on platforms like Cybba puts you at risk of being scammed or having your identity stolen. This step-by-step Cybba opt-out guide will show you how to remove your data and protect your privacy.

Key Takeaways

  • Cybba is a privately owned marketing firm that gathers and exploits all that data to craft highly detailed user profiles.
  • They use your data and that of millions of others for marketing purposes. You can opt out to prevent the misuse and abuse of your data by filling out the opt-out form or using PurePrivacy.
  • PurePrivacy helps you out of Cybba and dozens of other data brokers, all in under a minute.

What is Cybba, and What Does it Do?

Cybba, established in 2015 is an organization that concentrates mainly on advertising and marketing. It has its headquarters in Boston, Massachusetts, USA.

Cybba helps brands increase traffic to their platforms, increase consumer conversions, and reduce shopping cart abandonment. However, their processes concerning collecting and using such consumer information have been scrutinized. 

Many people argue that this leads to highly specific profiles, which may reveal very sensitive personal details. This is because they fear the possibility of misusing the information other than just using it to advertise.

Over 1.4 million identity theft cases were reported to the FTC this year, and they were largely caused by the gross misconduct of data brokerage platforms like Cybba. Opt out your data to protect it.

How Cybba Collects Your Personal Information

Cybba collects people’s personal data from various sources, such as:

  • Social media
  • Public records
  • Other data brokers
  • Government websites
  • Online surveys

Interacting directly with their platform also gives them access to your data, such as:

  • Device type
  • Name
  • Operating system
  • Search keywords 
  • Pages visited 

Filling out any form or contacting them directly gives them access to your email, phone number, home address, and other sensitive information. 

After Cybba collects your data, it uses it to build a comprehensive profile.

Such profiles contain data on your demography, interests, and internet use habits. Cybba then uses these to aim advertisements at you.

How Cybba Uses Your Personal Information

To produce successful prospecting and new demand generation, Cybba uses a massive amount of intent data from various sources, including publisher, contextual, vertical, and shopper segments.

User data that Cybba collects are used for various purposes. This may include any of the following:

  • Drive new traffic to the client's website.
  • Convert website visitors.
  • Show the most relevant and personalized ads.
  • Send information that allows for the use of Cybba’s services.

Like other data brokers, Cybba shares and sells your data. They can sell your data to other marketing agencies, which often results in targeted ads. 

The downside of this is that your data can fall into the wrong hands, resulting in security and privacy issues. 

Why Is Opting Out of Cybba Important?

Encountering targeted ads can be annoying when surfing the web, as it almost feels like you’re being watched. Opting out of Cybba will reduce the number of targeted ads you see on your screen. 

It would also help you reclaim your digital privacy while preventing the misuse and abuse of your data. Cybba will no longer be able to sell or share your data with its partners. 

How to Remove Your Data from Cybba

If you want to opt out of the sale, misuse, and abuse of your data, here are two Cybba opt-out options to explore. 

Method 1: The Basic Cybba Opt-out Procedure (Manual)

To manually opt out of Cybba's data collection and usage policy, follow these steps.

Step 1: Visit the website.

  • Go to the website of Cybba.
  • Scroll to the bottom of the page.
  • Find the “Do not sell my personal data” link. Click it.

Step 2: Fill the form.

  • You will see the “Cybba Privacy Webform.” Fill it out.
  • Select the action you want Cybba to take. This may be opt-out, data deletion, etc.
  • Solve the CAPTCHA provided. 
  • Once you have completed all steps above, click the “Submit” button.

They will send a verification link to your email address. 

Step 3: Email confirmation

  • Head over to your inbox and click the verification link. 

The opt-out process is complete.

Method 2: Opt out Using PurePrivacy - The Easiest Route to Data Privacy

Screenshot of PurePrivacy's homepage

PurePrivacy allows you to automate the opt-out request. This is an alternative method to having to fill out many web forms.

To automate your request, go to PurePrivacy’s website. Create an account and give consent. PurePrivacy will contact Cybba and opt out for you.

With PurePrivacy, here are some additional benefits:

Take Back Control

Avoid divulging information to data brokers. PurePrivacy will trace the brokers with your information and order them to delete it.

Manage Your Digital Footprint

It can allow its user to delete the search history for it to surf on the user’s own accord.

Block Online Trackers

You can refuse third parties access to your information and browse using PurePrivacy.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy

Manual Opt-Out Method

  • Lengthy and time-consuming process
  • Deletes your data only from Cybba
  • Requires your manual input; you must be involved in the entire process
  • Success is not always guaranteed


  • It will work automatically after you set security preferences.
  • Opts you out of all data brokers with your data
  • Contacts and monitors data brokers until they remove your data
  • Blocks trackers and provide digital security

Frequently Asked Questions (FAQs)

  • Is Cybba safe to use?


    Your data is not safe on the Cybba platform. Such platforms are an easy target for hackers, scammers, and cybercriminals.

  • How does Cybba have my personal information?


    Your data is used to create a detailed profile about your online behavior and preferences and shared with marketers for marketing purposes.

  • What are the privacy concerns associated with Cybba?


    Your data can be stolen by scammers or identity thieves, which can be detrimental to your security or privacy.

  • Does Cybba retain my data?


    Cybba holds user data in order to be able to provide its services to customers

  • Is there any safety net from Cybba?


    Yes, PurePrivacy guarantees maximum security of your details. Its top security structure resists hacking and data theft.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Take Control of Your Privacy Today

In the first quarters of 2023 alone, over 220 million people were impacted by data breaches. More than 5.7 million cases were reported, and 1.4 million of those were identity theft cases. 

The only way you can prevent this is by opting out of Cybba and other data brokers. PurePrivacy helps you pull your data off Cybba and almost 200 other data brokers.