Cybba Opt Out: Personal Information Removal Guide 2024

There were over 1,800 data breaches and exposures in 2022, and more than 422 million individuals were affected. 

Leaving your data on platforms like Cybba puts you at risk of being scammed or having your identity stolen. This step-by-step Cybba opt-out guide will show you how to remove your data and protect your privacy.

Key Takeaways

• Cybba is a privately owned marketing firm that gathers and exploits all that data to craft highly detailed user profiles.
• They use your data and that of millions of others for marketing purposes. You can opt out to prevent the misuse and abuse of your data by filling out the opt-out form or using PurePrivacy.
• PurePrivacy helps you out of Cybba and dozens of other data brokers, all in under a minute.

What is Cybba, and What Does it Do?

Cybba, established in 2015 is an organization that concentrates mainly on advertising and marketing. It has its headquarters in Boston, Massachusetts, USA.

Cybba helps brands increase traffic to their platforms, increase consumer conversions, and reduce shopping cart abandonment. However, their processes concerning collecting and using such consumer information have been scrutinized. 

Many people argue that this leads to highly specific profiles, which may reveal very sensitive personal details. This is because they fear the possibility of misusing the information other than just using it to advertise.

Over 1.4 million identity theft cases were reported to the FTC this year, and they were largely caused by the gross misconduct of data brokerage platforms like Cybba. Opt out your data to protect it.

How Cybba Collects Your Personal Information

Cybba collects people’s personal data from various sources, such as:

• Social media
• Public records
• Other data brokers
• Government websites
• Online surveys

Interacting directly with their platform also gives them access to your data, such as:

• Device type
• Name
• Operating system
• Search keywords 
• Pages visited 

Filling out any form or contacting them directly gives them access to your email, phone number, home address, and other sensitive information. 

After Cybba collects your data, it uses it to build a comprehensive profile.

Such profiles contain data on your demography, interests, and internet use habits. Cybba then uses these to aim advertisements at you.

How Cybba Uses Your Personal Information

To produce successful prospecting and new demand generation, Cybba uses a massive amount of intent data from various sources, including publisher, contextual, vertical, and shopper segments.

User data that Cybba collects are used for various purposes. This may include any of the following:

• Drive new traffic to the client's website.
• Convert website visitors.
• Show the most relevant and personalized ads.
• Send information that allows for the use of Cybba’s services.

Like other data brokers, Cybba shares and sells your data. They can sell your data to other marketing agencies, which often results in targeted ads. 

The downside of this is that your data can fall into the wrong hands, resulting in security and privacy issues. 

Why Is Opting Out of Cybba Important?

Encountering targeted ads can be annoying when surfing the web, as it almost feels like you’re being watched. Opting out of Cybba will reduce the number of targeted ads you see on your screen. 

It would also help you reclaim your digital privacy while preventing the misuse and abuse of your data. Cybba will no longer be able to sell or share your data with its partners. 

How to Remove Your Data from Cybba

If you want to opt out of the sale, misuse, and abuse of your data, here are two Cybba opt-out options to explore. 

Method 1: The Basic Cybba Opt-out Procedure (Manual)

To manually opt out of Cybba's data collection and usage policy, follow these steps.

Step 1: Visit the website.

• Go to the website of Cybba.
• Scroll to the bottom of the page.
• Find the “Do not sell my personal data” link. Click it.

Step 2: Fill the form.

• You will see the “Cybba Privacy Webform.” Fill it out.
• Select the action you want Cybba to take. This may be opt-out, data deletion, etc.
• Solve the CAPTCHA provided. 
• Once you have completed all steps above, click the “Submit” button.

They will send a verification link to your email address. 

Step 3: Email confirmation

• Head over to your inbox and click the verification link. 

The opt-out process is complete.

Method 2: Opt out Using PurePrivacy - The Easiest Route to Data Privacy

PurePrivacy allows you to automate the opt-out request. This is an alternative method to having to fill out many web forms.

To automate your request, go to PurePrivacy’s website. Create an account and give consent. PurePrivacy will contact Cybba and opt out for you.

With PurePrivacy, here are some additional benefits:

Take Back Control

Avoid divulging information to data brokers. PurePrivacy will trace the brokers with your information and order them to delete it.

Manage Your Digital Footprint

It can allow its user to delete the search history for it to surf on the user’s own accord.

Block Online Trackers

You can refuse third parties access to your information and browse using PurePrivacy.

Steps to Opt-Out Using PurePrivacy

More to explore in Opt-Out

• Epsilon.com Opt Out
• Experian Opt Out
• Equifax Opt Out
• Epsilon.com Opt Out
• Acxiom Opt Out
• CoreLogic Opt-out
• Apollo.io Opt Out
• RocketReach Opt Out 

Manual Opt-Out Vs. PurePrivacy

Take Control of Your Privacy Today

In the first quarters of 2023 alone, over 220 million people were impacted by data breaches. More than 5.7 million cases were reported, and 1.4 million of those were identity theft cases. 

The only way you can prevent this is by opting out of Cybba and other data brokers. PurePrivacy helps you pull your data off Cybba and almost 200 other data brokers.