Over 5.7 million scam and identity theft cases were reported in 2023. Most of them were largely due to the data collection and usage of data brokers like Smartology.
Don’t wait around to find out who’s next before you protect your data. We have outlined two Smartology opt-out options to help you remove your data from this platform.
Smartology is a London-based advertising tech company established in 2010. The company created a content marketing platform for relevant online advertising.
Smartology's platform, led by CEO Mark Bembridge, employs patented machine learning and natural language processing algorithms to pair branded content with editorial articles on online media in the same thematic context. With contextually relevant content advertising, global brands can engage with their target audience.
The platform enables advertisers to present their brand messages alongside relevant editorial articles on high-traffic websites. Readers benefit by getting more pertinent and interesting content. It also allows advertisers to reach their intended audience more effectively.
The downside to their services is that they leave your data exposed to hackers, scammers, and identity thieves. Opting out is the only way to protect your data.
Smartology runs its operation with your data and that of others. They collect various types of personal information, such as:
You hand over some of those details to them when you sign up for or use their services. However, they also look into other sources for people’s data, such as:
Smartology claims only to use your data when the law allows them to. The data they collect from you may be used in the following ways:
Here are the various benefits of opting out of Smartology:
The good thing about Smartology is that it allows you to request the removal of your personal information from its database. Any of these two methods will do:
To exercise your option of opting out from Smartology manually, follow these steps:
Automating the opt-out process with PurePrivacy is another solution. You can start by visiting the official website of PurePrivacy. There is the option for you to create an account – do so and give consent.
PurePrivacy will reach out to Smartology on your behalf and request that your data be deleted. When you allow PurePrivacy opt-out for you, here are the things you must expect:
With PurePrivacy, you take back the privacy of your data. PurePrivacy will then seek from Smartology and any other data brokers to which you have consented to delete your information from their databases.
At your consent, PurePrivacy can raise data deletion requests on your behalf. This will protect your data and reduce your digital footprint.
Through PurePrivacy, you will know who is storing your data, how you are being tracked online, and how to prevent it so you can consent to your information being shared or not.
Smartology provides people with the information they require in order to make intelligent choices on the products, services, and experiences they purchase.
Yes, Smartology used to be known as Leiki UK. However, it is now popularly known across the industry as Smartology.
Smartology collects your information when you visit its website or purchase its services. Your information can also be collected when you view their SmartMatch advertisements.
Hackers and identity thieves may gain access to your data on Smartology and misuse it. You can opt out of the platform to prevent your information from getting into the wrong hands.
PurePrivacy is the quickest means of removing your data from Smartology. It has a higher success rate than emailing a data removal request to the company.
More than 220 million people were impacted by data compromise in the first three quarters of 2023. Data brokers and their unethical practices are the leading course of scams and identity theft that many people suffer today. You don’t have to wait until you fall victim before you take action. Use PurePrivacy to opt out and remove your data from Smartology and other data brokers now to protect your data and online privacy.