Smartology Opt Out: Personal Information Removal Guide 2024

  • By Unzila Siddique

    Unzila Siddique

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    Hi, I'm a part time content writer and full time SEO dabbling in the world of cybersecurity, one step at a time.

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  • 7 February 2024
  • 10 mins read

Over 5.7 million scam and identity theft cases were reported in 2023. Most of them were largely due to the data collection and usage of data brokers like Smartology. 

Don’t wait around to find out who’s next before you protect your data. We have outlined two Smartology opt-out options to help you remove your data from this platform.

Key Takeaways

  • Advertisers can incorporate branded ads into popular publishing platforms through Smartology.
  • If you feel you do not want Smartology, just send them an email requesting to opt out. 
  • PurePrivacy is an automation tool that aims at streamlining the opt-out process for you. It can assist you to opt out from Smartology as well as other data brokers having your private details.

What Is Smartology?

Smartology is a London-based advertising tech company established in 2010. The company created a content marketing platform for relevant online advertising. 

Smartology's platform, led by CEO Mark Bembridge, employs patented machine learning and natural language processing algorithms to pair branded content with editorial articles on online media in the same thematic context. With contextually relevant content advertising, global brands can engage with their target audience.

The platform enables advertisers to present their brand messages alongside relevant editorial articles on high-traffic websites. Readers benefit by getting more pertinent and interesting content. It also allows advertisers to reach their intended audience more effectively.

The downside to their services is that they leave your data exposed to hackers, scammers, and identity thieves. Opting out is the only way to protect your data.

How Smartology Collects Your Data

Smartology runs its operation with your data and that of others. They collect various types of personal information, such as:

  • Names
  • Email addresses
  • Phone numbers
  • Browsing data
  • Personal interests
  • Billing information
  • Home address

You hand over some of those details to them when you sign up for or use their services. However, they also look into other sources for people’s data, such as:

  • Government websites
  • Public records
  • Social media
  • Other data brokers

How Smartology Uses Your Personal Information

Smartology claims only to use your data when the law allows them to. The data they collect from you may be used in the following ways:

  • Manage your customer account.
  • Communicate with you.
  • Protect their business.
  • Personalize your experience.
  • Improve their products and services.
  • Make recommendations to you.

Why Opting Out of Smartology is Important

Here are the various benefits of opting out of Smartology:

  • Opting out of Smartology will exclude you from personalized ads originating from this platform. 
  • When you opt out, scammers and identity thieves will can longer access your data on this platform. 
  • You will not be affected by data breaches on this platform. 
  • Opting out will restore your digital rights and enhance your digital privacy. 

How to Remove Your Data from Smartology

The good thing about Smartology is that it allows you to request the removal of your personal information from its database. Any of these two methods will do:

  • Smartology manual opt-out: This involves visiting the website and following the opt-out procedure as instructed. 
  • PurePrivacy automatic opt-out: You can automate the opt-out process using PurePrivacy, a digital solution that helps protect your privacy.

Method 1: The Basic Smartology Opt-out Procedure (Manual)

To exercise your option of opting out from Smartology manually, follow these steps:

Step 1: Visit the Smartology website.

Screenshot of Smartology's footer

Step 2: Copy contact details.

  • Locate the “CONTACT DETAIL” header.
  • Copy the full details of the contact information. You will use these details to send mail.
Screenshot of Smartology's privacy policy

Step 3: Compose an email.

  • Open your email app.
  • Composes mail requesting that Smartology delete your information from their database.
  • Below is a sample of the content of the mail you can send.
Screenshot of draft for opting out of Smartology

Step 5: Send mail.

  • You can send the mail after the composition.

Method 2: Opt Out Using PurePrivacy - The Best Automated Opt-Out Solution

Screenshot of PurePrivacy's homepage

Automating the opt-out process with PurePrivacy is another solution. You can start by visiting the official website of PurePrivacy. There is the option for you to create an account – do so and give consent.

PurePrivacy will reach out to Smartology on your behalf and request that your data be deleted. When you allow PurePrivacy opt-out for you, here are the things you must expect:

Take Back Control

With PurePrivacy, you take back the privacy of your data. PurePrivacy will then seek from Smartology and any other data brokers to which you have consented to delete your information from their databases.

Request Data Brokers to Remove Your Data

At your consent, PurePrivacy can raise data deletion requests on your behalf. This will protect your data and reduce your digital footprint.

Stops Advertisers from Tracking You

Through PurePrivacy, you will know who is storing your data, how you are being tracked online, and how to prevent it so you can consent to your information being shared or not.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy 

Manual Opt-Out Method

  • Requires your involvement
  • Filling out the form does not guarantee success
  • Additional information is required during opt out
  • It may involve technical settings
  • The opt-out process can be detailed


  • Works automatically to secure your privacy
  • Contacts all data brokers to remove your data
  • Provides social media privacy and reduces digital footprint
  • Easy to use
  • Just works in a single click

Frequently Asked Questions (FAQs)

  • How does Smartology help people?


    Smartology provides people with the information they require in order to make intelligent choices on the products, services, and experiences they purchase.

  • Is Smartology the same as Leiki UK?


    Yes, Smartology used to be known as Leiki UK. However, it is now popularly known across the industry as Smartology.

  • How does my information get to Smartology’s database?


    Smartology collects your information when you visit its website or purchase its services. Your information can also be collected when you view their SmartMatch advertisements.

  • Is there any risk of having my information on Smartology?


    Hackers and identity thieves may gain access to your data on Smartology and misuse it. You can opt out of the platform to prevent your information from getting into the wrong hands.

  • What is the most effective Smartology opt-out method?


    PurePrivacy is the quickest means of removing your data from Smartology. It has a higher success rate than emailing a data removal request to the company.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Your Digital Privacy Matters

More than 220 million people were impacted by data compromise in the first three quarters of 2023. Data brokers and their unethical practices are the leading course of scams and identity theft that many people suffer today. You don’t have to wait until you fall victim before you take action. Use PurePrivacy to opt out and remove your data from Smartology and other data brokers now to protect your data and online privacy.