LiveRamp Opt Out: Personal Information Removal Guide 2024

By Muhid Suleman

Muhid Suleman

Muhid Suleman, An expert writer from Pureprivacy's content team, Dedicate to make data privacy simple and accessible for you. Muhid, Our Content Wizard, weaves tales about online privacy using simple and user friendly procedures. He firmly believes that online privacy is your right and a big deal in the digital jungle.

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13 March 2024
9 mins read

Table of Content

Table of Contents

In the last year, data breaches linked to third parties have affected 53% of companies.

And, these data breaches happen when a malicious actor or cybercriminal can access your private data, compromising online privacy.

To help protect your personal information from potential breaches, consider opting out of LiveRamp.

This guide explains how you can opt out and remove your information from LiveRamp. Plus, you will learn how to send recurring opt-out requests using PurePrivacy.

Key Takeaways

LiveRamp helps businesses combine various customer data to communicate better with customers across different platforms and devices.
LiveRamp helps businesses bring their offline data online for better-targeted advertising and marketing campaigns.
LiveRamp helps companies securely transfer data between different marketing platforms to make sure the data is accurate and consistent.
LiveRamp gives businesses tools to understand their customers better and send them personalized messages and offers.
LiveRamp helps businesses make their marketing and advertising better by using data to target the right people more effectively.

What is LiveRamp?

LiveRamp helps businesses connect with customers on different devices and platforms. They offer services to understand who their customers are and how to reach them effectively through targeted marketing.

By combining different types of data and managing customer information well, LiveRamp makes it easier for businesses to send personalized messages and offers that engage customers and boost sales.

LiveRamp helps businesses move data from offline to online smoothly, making sure information is accurate for targeted marketing. They also keep data secure and consistent across different platforms, helping businesses attract and keep customers better.

How Does LiveRamp Get My Information?

Partner Integrations

LiveRamp partners with a wide range of companies, including data brokers, publishers, and other platforms, to acquire data.

Data Aggregators

They may obtain data from data aggregators who collect information from multiple sources and compile it into datasets.

Offline Data

LiveRamp may also gather data from offline sources such as public records, surveys, and other sources.

Online Activities

They can collect data from online sources like websites, apps, and social media platforms through cookies, pixels, and other tracking technologies.

Client Data

Some of the data LiveRamp processes may come directly from their clients who share their customer data for use on the LiveRamp platform.

LiveRamp is like a middleman for companies who want to share info but still keep it private. They first make sure that personal details, like your name or address, are removed from the data.

This makes it impossible to know who the info belongs to, protecting your privacy. So, even though info gets shared, it's kept anonymous, keeping your sensitive details safe.

Why Is It Important to Opt Out of LiveRamp?

Protecting Personal Privacy

Opting out of LiveRamp safeguards your privacy by preventing your data from being shared with other companies without your consent.

Avoiding Targeted Advertising

By opting out of LiveRamp, you reduce the likelihood of receiving targeted ads based on your online behavior and preferences.

Exercising Control Over Data Usage

Opting out of LiveRamp allows you to take control of how your personal information is used and shared, empowering you to manage your online privacy effectively.

How to Opt-Out of LiveRamp

Step 1: Go to https://optout.liveramp.com/.

Step 2: Enter your email address.

Step 3: Then perform the CAPTCHA and click on “Opt Out”.

The permanent opt-out process may require up to 48 hours to be completed across all LiveRamp data sources.

And that's how you can opt out of LiveRamp permanently.

Automatically Opt-Out of Several Data Brokers Using PurePrivacy

PurePrivacy is a privacy app that keeps your online information safe and gives you full control over what gets shared online. It promises that your data won't be shared unless you allow them permission to do so.

You can use the service for free without needing a credit card. It helps you take charge of your online privacy and decide how you want to be seen online. But there’s a premium subscription available for you to use more features.

Instead of opting out of each data broker separately, using PurePrivacy allows for recurring opt-out requests to multiple websites regularly.

With PurePrivacy, you can not only track every opt-out request effectively but also save time by quickly and effortlessly deleting personal data from over 90+ data broker websites.

Steps to Opt-Out Using PurePrivacy

From web app:

● Visit the PurePrivacy website.

● Sign up to PurePrivacy.

● Create your profile.

● Provide us your consent.

● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

From Mobile App (Android & IOS):

● Launch PurePrivacy mobile app.

● Signup or Login to your account.

● Enter Details to create your profile.

● Allow us your express authorization to start the opt out process.

● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy

Manual Opt-Out Method

Users opt out manually, typically through a website or provided tools.
Requires proactive effort from users to opt out.
Users may need to provide personal information for verification.
It can be a time-consuming process.

PurePrivacy

Data collection and sharing are restricted by default, prioritizing user privacy.
Provides comprehensive protection without requiring user action.
Relies on the effectiveness of LiveRamp's privacy practices.
It is a quick process.

Frequently Asked Questions (FAQs)

How does LiveRamp get my information?

TransUnion gets your information from lenders, creditors, public records, and other data providers, as well as directly from consumers through their services.
How long does it take to opt out of LiveRamp?

Opting out from TransUnion's marketing lists usually takes a few weeks to process.
Can my data still be visible on LiveRamp Opt-Out after successful data Opt-Out?

Generally after a successful opt-out, your data is no longer visible on NeighborReport because the opt-out procedure is intended to guarantee that your personal information is removed from the platform. However, there's a chance that your data is still stored in a database.n
Does LiveRamp sell my data?

LiveRamp doesn't directly sell your information for money. Instead, they help companies share and use your data for marketing purposes.

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With PurePrivacy, make sure all your personal data remains safe without a hassle!

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Protect Your Private Data With PurePrivacy

LiveRamp might give your data to the highest bidders and data brokers, but you can choose to opt-out whenever you like. Just make sure your data is kept safe and not deleted permanently.

There's a safe option called PurePrivacy that safeguards your data and privacy. It only shares your information with the individuals you select.

Your details won't be shared with anyone unless you give permission.