ID5 Opt Out: Personal Information Removal Guide 2024

  • By Muhid Suleman

    Muhid Suleman

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    Muhid Suleman, An expert writer from Pureprivacy's content team, Dedicate to make data privacy simple and accessible for you. Muhid, Our Content Wizard, weaves tales about online privacy using simple and user friendly procedures. He firmly believes that online privacy is your right and a big deal in the digital jungle.

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  • 9 February 2024
  • 10 mins read

In 2023, over 5.7 million internet fraud and identity theft cases were reported to the FTC. That number will likely surge higher next year due to the unethical practices of brokerage platforms like ID5.

I’m sure you don’t want to be part of the growth next year. Opting out is the only way to prevent that. You can explore the ID 5 opt-out options in this guide to remove and protect your data.

Key Takeaways

  • ID5 provides wide-ranging identity solutions, allowing brands to make tailor-made advertisements.
  • ID5 utilizes your private data for different purposes, including marketing and research purposes. 
  • Your digital privacy and security are at risk if your data is on this platform; opting out is the only way to protect it. 
  • You can opt out manually by filling out a form or automatically using PurePrivacy.

What Is ID5?

Since its debut in the advertising world in 2017, ID5’s only objective has been to create a bridge between businesses and their prospective clientele. It collects and analyzes data to help businesses make data-driven decisions.

The company relies heavily on people's data. However, this is harmful to the digital rights of many users. Their data is being exploited and used for all kinds of purposes without their knowledge and permission.

Millions of people have fallen to scams and identity theft because of this act. To prevent being the next victim, you should opt out and remove your data from ID5. 

How ID5 Collects Your Personal Information

ID5 collects various types of personal information, such as:

  • Names
  • Phone numbers
  • Addresses
  • Email addresses 
  • IP address

They collect these details from different sources, including:

  • Public records
  • Social media
  • Government website
  • Other data brokers

Visiting their website also gives them access to your data, such as device type, browser type, and more. You also hand them your data when you fill out a form or contact them.

ID5 uses cookies, tags, beacons, and other technologies on their websites and ads to gather people’s data. 

Your data is unsafe on this platform, and opting out is the way to protect it. 

How ID5 Uses Your Personal Information

ID is a marketing platform that gathers and uses people’s personal information to power its operations. The primary use case of your personal information on this platform is marketing. They analyze and use your data for the following:

  • Marketing 
  • Advertising
  • To study your online/shopping behavior to enhance their marketing strategies. 

ID5 can also sell or share your data with other marketing agencies and organizations. The downside of this action is that it exposes your data to scammers and identity thieves. I recommend you opt out immediately to prevent falling victim to scams or identity theft. 

Why Is Opting Out of ID5 Important?

The first three quarters of 2023 weren’t funny for many people, as over 220 million people were impacted by data breaches. Millions of identity theft and scam cases were reported. All these actions are largely due to the unethical actions of data brokers, so opting is the key to protecting yourself. 

Opting out of ID5 and other data brokers will protect you from such events. It would also help reduce the number of targeted ads you see when browsing the web. 

How to Remove Your Data from ID5

Your digital privacy is essential, so you should take every opportunity to remove your data from platforms like ID5. Here are two effective ID5 opt-out options. 

Method 1: The Basic ID5 Opt-out Procedure (Manual)

ID5 allows you to opt out of their platform manually. You can exercise this right of yours by following these steps:

Step 1: Visit the website.

  • Visit the official website of ID5.
  • Scroll to the bottom of the page to find the “OPT-OUT” section. Click on it.
Navigate to ID5 Opt Out Page
  • You will find a link in the “ID5 Web Browser Opt-Out” section. Click on it.
Navigate to id5 web browser opt out page

Step 3: Fill the form.

  • Find the “Privacy Web Form.”
  • Fill in the details as required.
  • Select “Delete My Personal Information.” We recommend this, as ID5 will still retain your information if you choose any other option.
id5 privacy web form

Step 4: Submit your request.

  • Input your ID5 ID and email.
  • Click the “SUBMIT REQUEST” button.
request data removal from id5

NOTE: You can find your ID5 ID on the "ID5 Privacy Preference Center” page.

Method 2: Opt Out With PurePrivacy

Screenshot of PurePrivacy's homepage

Manually opting out of data brokers is very time-consuming and tedious. PurePrivacy now eliminates the stress of cleansing your data from ID5 and other data brokers. After you give permission, PurePrivacy will ask all data brokers currently in possession of your data to remove it.

When you use PurePrivacy, here are the things you should expect:

Request Data Brokers to Remove Your Data

Your personal information can be at risk by some platforms you share it with. Upon your approval, PurePrivacy may send deletion requests about your information.

Stay in Control of Your Social Privacy

PurePrivacy gives recommendations based on how exposed or vulnerable your data-sharing settings make you.

Stops Advertisers from Tracking You

Using PurePrivacy assists in protecting you against advertisers and everyone else.

Steps to Opt-Out Using PurePrivacy

  • From web app:

    ● Visit the PurePrivacy website.

    ● Sign up to PurePrivacy.

    ● Create your profile.

    ● Provide us your consent.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

    From Mobile App (Android & IOS):

    ● Launch PurePrivacy mobile app.

    ● Signup or Login to your account.

    ● Enter Details to create your profile.

    ● Allow us your express authorization to start the opt out process.

    ● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.

Manual Opt-Out Vs. PurePrivacy

Manual Opt-Out Method

  • You need to work on every step to opt-out.
  • You might need to learn about the privacy policies of the platform.
  • Opts you out of only ID5
  • It may involve technical settings.
  • The opt-out process can be detailed and time-consuming.


  • Works automatically to secure your privacy.
  • Will set security preferences earlier for you and deal with different policies, too.
  • It works in the background to secure you every time.
  • Easy to use.
  • Just works in a single click.

Frequently Asked Questions (FAQs)

  • What is ID5, and why should I be concerned about my data privacy with them?


    ID5 offers a digital personal service that connects users on the web and allows for specific adverts.

  • Do I need any digital solution against ID5?


    If you intend to increase your internet protection, PurePrivacy is necessary. When you agree, they will also enable you to opt out of ID5 and all other data brokers.

  • How does ID5 collect my data?


    Visiting their website or using their services gives them access to your data. They also use cookies and other web technologies to collect people’s data.

  • What are the potential risks associated with not opting out of ID5?


    Your data is not safe on ID5; not opting out can expose you to scams and identity theft.

  • How long does it take to opt out of ID5?


    Opting out of ID5 takes less than 10 minutes. Completely removing your data from the system might take a few days or weeks, as the team needs time to verify your identity and process your request.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Your Privacy Matters

Millions of people are affected yearly because of the practices of data brokers, with identity theft and scams increasing rapidly. 

You can only protect your data and digital privacy by opting out and removing your data from platforms like ID5. 

PurePrivacy helps streamline your opt-out process and gives you full control over your data.